As a Product Marketing Manager, you will spearhead marketing strategy for consumer and business products. Collaborating with cross-functional teams, you will determine positioning, naming, competitive analysis, feature prioritization, and external communications to shape product offerings and drive user growth.
This involves working closely with sales, corporate communications, legal, webmasters, product development, engineering, and other teams to execute full-funnel go-to-market strategies and campaigns for product launches.
You will analyze campaign performance against business goals and provide recommendations on optimizations while overseeing growth strategies across paid, owned, and earned media.