Overview
Sales Representative, COBRA PUMA Golf
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.
Your Mission
Sales Representative, COBRA PUMA Golf
New South Wales | Field‐Based
Drive a Global Brand. Shape the Future of Golf.
COBRA PUMA Golf blends high‐performance equipment with bold, athlete‐inspired apparel. This role is your chance to represent a global brand locally, build trusted retail partnerships and deliver sustainable growth across your territory.
The Opportunity
As a Sales Representative, you will take ownership of a defined territory and be accountable for delivering commercially sound, sustainable growth. You'll partner closely with retail customers, execute seasonal go‐to‐market plans and represent the brand with credibility in‐market.
What You'll Be Doing
You will manage and grow your territory through disciplined execution, strong customer relationships and sharp commercial focus. Expect a blend of strategic planning and hands‐on in‐store delivery. Your duties will consist of:
Achieve Sales & Margin Targets
* Meet or exceed assigned sales and margin goals within your territory
* Identify growth opportunities and implement strategies to capture incremental business
* Monitor performance against targets and adjust plans as needed
Execute Sales Cycle & Build Customer Relationships
* Implement a structured weekly/monthly call cycle in collaboration with the Golf Director
* Develop strong commercial relationships to drive market share and maximise at‐once sales
* Provide timely and accurate reporting on customer interactions and outcomes
Support Seasonal Go‐To‐Market Initiatives
* Drive pre‐book orders aligned with seasonal growth targets during GTM processes
* Present new product lines and marketing programs effectively to accounts
* Collaborate with internal teams to ensure smooth execution of seasonal launches
Manage Account KPIs & Optimise Visual Merchandising
* Agree on KPIs and sell‐through targets with accounts and monitor progress regularly
* Implement visual merchandising standards to optimise product presentation and store impact
* Ensure timely replenishment and conversion of orders to maintain stock availability
Deliver Training & Enhance Customer Engagement
* Conduct in‐store training sessions to improve product knowledge among retail staff
* Support demo days and consumer engagement events with the Golf Director and fitting representative
* Act as a brand ambassador, promoting COBRA PUMA Golf products and technologies
Your Talent
What Success Looks Like
Success is measured by consistent commercial performance and disciplined in‐market execution that elevates the brand and deepens customer partnerships.
* Sales and margin targets achieved across the territory
* Seasonal pre‐book order conversion aligned to growth priorities
* High‐quality customer engagement and call cycle compliance
* Strong sell‐through supported by best‐in‐class visual merchandising
What You'll Bring
You combine proven sales capability with commercial acumen and a genuine passion for golf. You're organised, influential and confident representing a global performance brand in a field‐based role.
Education & Experience
* Bachelor's degree in Business, Marketing, Sports Management or related field (preferred)
* 2–3 years of sales experience in sporting goods, golf or apparel
* Track record of achieving sales targets and managing a territory effectively
Industry Knowledge
* Understanding of golf industry trends, equipment and retail dynamics
* Familiarity with seasonal go‐to‐market processes and merchandising best practices
Skills & Competencies
* Strong negotiation and influencing skills
* Excellent communication and presentation abilities
* Highly organised with strong time management and planning skills
* Proficiency in Microsoft Office and CRM systems
Personal Attributes
* Self‐motivated and results‐driven with a proactive mindset
* Able to work independently while collaborating effectively with internal teams
* Willingness and ability to travel extensively for a field‐based role
* Passion for golf and sport, with a commitment to representing the brand professionally
Why Join COBRA PUMA Golf
Work with a globally recognised, performance‐driven brand. Build a genuine career in sport, contribute to category growth and bring premium products to life in‐market. Competitive salary, tools of trade and performance incentives included, with opportunities to develop within a global organisation that values innovation, individuality and bold thinking.
Ready to apply?
Submit your application and help drive the next chapter of COBRA PUMA Golf in Australia.
PUMA supports over 19,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
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