Copywriter
Date: 13 Jan 2026
Location: Macquarie Park, Australia
Company: Singtel Group
Optus is an Australian telecommunications company, delivering more than 11 million services to our customers every day across mobile, broadband, and digital solutions.
We're looking for a creative, detail‑driven Copywriter to join our SEO & Content Strategy team. In this role, you'll craft clear, engaging and user‑focused content that helps customers understand Optus' products and services, while ensuring everything you produce is aligned to our brand guidelines and digital strategy.
This is a 12 month maternity leave cover.
What You'll Do | Your day to day will consist of
* Create clear, customer‑friendly digital content that simplifies complex products while supporting SEO and CX goals.
* Produce and optimise content across web, EDMs, blogs, infographics and scripts, including AI‑assisted content creation.
* Collaborate with SEO, Marketing, Product and GTM teams to ensure keyword alignment and consistent brand messaging.
* Support performance improvements through A/B testing and content experimentation.
* Maintain strong stakeholder relationships and ensure timely, high‑quality content delivery across teams.
What You Bring | What makes you perfect for the role?
* 3+ years' experience in copywriting, ideally in a tech or consumer‑focused digital environment.
* Strong ability to write within an established tone of voice and adapt content for different digital environments.
* Experience producing content across multiple formats (web, blogs, email, scripts, infographics).
* Strong stakeholder management skills and the ability to work at pace with multiple teams.
* Understanding of SEO principles and the link between content, UX and performance.
* Highly organised, adaptable and comfortable managing high volumes of work in fast‑moving environments.
What's in it for you?
* Competitive compensation and colleague discounts. Make life easier (and more affordable) with 25% off Optus products and outstanding shopping discounts with our retail partners.
* Flexible working arrangements with opportunities to work three days in the office, two days remote or home.
* Vibrant and collaborative office campus that includes cafes, convenience store, chill out zones, GP, post office, gym, and on-site childcare centre.
* Competitive leave policies, including additional 'Connected' days to focus on culture, family, health, community, or whatever's important to you.
* Direct your own development and build future-ready skills with Optus U's industry-focused micro-credentials, developed with La Trobe and Macquarie Universities.
* Foster meaningful connections through colleague-led networks and diversity initiatives including Culture Connect, Elevate Women, Disability Network, and Express Yourself (LGBTQIA+).
* Put your wellbeing first with free access to counselling and support services, 24/7 — in-person, by phone, SMS, or video.
* Free Optus bus from Macquarie University Metro Station (every 6-8 minutes); morning and afternoon.
At Optus, we are strengthened by others and that means valuing diversity and saying 'yes' to embracing individual differences. We are committed to ensuring that our application process provides an equal employment opportunity to all job seekers, including individuals from diverse gender, cultural and linguistic backgrounds, individuals with a disability, individuals identifying as being part of the LGBTQIA+ community, individuals who may have served in the armed forces or who identify as Aboriginal and/or Torres Strait Islander. We also want to do our best to make our recruitment process inclusive. If you require any adjustments or accessibility support to participate fairly and equitably in the recruitment process, please email or call We're here to help. When you contact us, please advise your preferred method of contact, and we will be in touch within 48 hours.
For more information on Diversity, Inclusion & Belonging at Optus, please visit