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Recruitment marketing analyst

Sydney
Amex
Marketing Analyst
Posted: 14 September
Offer description

**You Lead the Way. We've Got Your Back.**

At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we're supporting our customers' financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly redefining what's possible —and we're proud to back each other every step of the way. When you join #TeamAmex, you become part of a diverse community of over 60,000 colleagues, all with a common goal to deliver an exceptional customer experience every day. We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

**Role Description**:
Reporting to a Senior Recruitment Marketing Manager you will enable the timely execution of key recruitment marketing efforts to attract high-quality talent to join #TeamAmex. This includes understanding hiring goals, processes, challenges, and opportunities, as well as the target audience to enable the delivery of break-through marketing strategies. From there, you will leverage the newly refreshed Colleague Brand Strategy to develop targeted digital campaigns across channels such as social, search, and programmatic display.

You will focus on recruitment marketing for key in-demand talent segments such as Servicing and Sales; joining a team of creative minds who will support your growth. Together, we thrive on making data driven decisions and strategies to advance our marketing goals.

**Key responsibilities**:

- Collaborate with the recruitment marketing team and communicate with external agencies to deliver marketing plans that help attract top, diverse talent globally.
- Manage and keep project plans up to date, tracking the implementation and performance of key campaigns and marketing initiatives.
- Contribute to the development of creative assets/copy and submit content for marketing reviews.
- Create content plans to communicate the American Express colleague brand proposition for in-demand job functions such as Technology - with a focus on employee storytelling to bring authentic career experiences to life on key digital channels.
- Invest time in truly understanding the hiring needs within key talent segments and researching how to best engage our target audiences.
- Engage cross-functional teams across Legal, Compliance, Brand and Public Affairs & Communication to ensure marketing activities align with American Express policies.

You will have a passion for marketing and lead with a growth mindset. You will also have outstanding relationship and project management skills, being able to help facilitate critical work to the finish line.

**Qualifications**:

- Experience in marketing, digital advertising, communications.
- Experience with digital marketing tools and practices and partnering with external agencies.
- Experience with content creation for social media and/or other digital platforms (including good copy writing skills)
- Strong analytical skills yet balanced with a creative mind.
- Excellent interpersonal communication and collaboration skills and can identify and drive team efficiencies.
- Self-starter with a flexible, positive attitude, can prioritize multiple projects in a fast-paced environment.
- Talent Acquisition. Employer Branding or Corporate Communications experience is a plus, as well as experience gained in complex, compliance heavy functions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture.

We offer you the flexibility to work from anywhere in Australia, you can choose to work full time from home, hybrid (a mix of office and work from home) or in the office.

**Why American Express?**

There's a difference between having a job and making a difference.

American Express has been making a difference in people's lives for over 160 years, backing them in moments big and small, granting access, tools, and resources to take on their biggest challenges and reap the greatest rewards.

We've also made a difference in the lives of our people, providing a culture of learning and collaboration, and helping them with what they need to succeed and thrive. We have their backs as they grow their skills, conquer new challenges, or even take time to spend with their family or community. And when they're ready to take on a new career path, we're right there with them, giving them the gu

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