About this PositionAs the Sales Representative for Canberra, you'll be out on the road, meeting café owners, chefs, school buyers and operators who make this region's food scene what it is.
You'll become the familiar face they rely on when they need advice, support, or simply someone who understands the pressures of running a kitchen.Key ResponsibilitiesGrow and retain a diverse customer base across cafés, restaurants, schools, and care providers.Protect base business while driving margin, basket growth, and new sales opportunities.Use data, insights and your local knowledge to plan and execute territory sales activity.Build strong internal relationships with our Canberra branch – operations, purchasing, customer service and transport.Work with suppliers to bring the right products, promotions and solutions to customers.Maintain CRM updates, visit planning, and weekly activity rhythms.Ensure customers feel supported, heard and valued through proactive service and problem solving.Represent PFD professionally, safely and in line with company policies and OH&S requirements.What We're Looking ForTo thrive in this role, you will bring:A genuine passion for food and people.Hospitality or foodservice sales experience (bonus points if you've worked in kitchens – our chefs love that).
The ability to read people, build rapport quickly and tailor your communication.Comfort working to weekly rhythms and KPIs while still having the autonomy to run your day.Resilience, resourcefulness and calm when the unexpected happens.Strong CRM habits, planning skills and follow-through.A flexible approach to hours (we often start around 7am and customers don't always operate 9-5).
Hunger for relationships, solutions and growth.What Will Success Look Like After 6-12 Months?
A trusted territory; customers call you first.Consistent rhythm of visits, CRM discipline and planning.Strong margin, basket and new business growth.Seamless collaboration with the Canberra branch.Solid understanding of our products, suppliers and pricing.Known as someone who gets things done with calm and care.Customers feel the PFD experience through you.You live our purpose: bringing people together through food.What PFD is Offering the Successful CandidateWe are offering competitive remuneration, superannuation and other staff benefits (such as discounts on staff purchases, discounted accommodation, health insurance and banking).
As part of this position, we are also offering participation in incentive programs.Culture & ValuesCustomer FocusKnow your external and internal customers.
Gain and preserve their confidence because we can only be successful if our customers are successful.RespectTreat people at work and in the community as they would like to be treated.
Act safely, responsibly, and ethically.PassionShare the passion of making us a successful and dynamic company.
Let's celebrate successes.LeadershipAll of us can be leaders in our day to day working lives.
Bring out the best in yourself and the people around you.
Do what you say you are going to do.How to ApplyIf this sounds like your kind of challenge, we'd love to hear from you
Click the apply button and submit your updated resume and a cover letter.Applications close Monday, 12 January ****.As part of our recruitment process, do you consent to undergoing employment checks?
These may include a medical assessment (which may involve drug and alcohol testing), a National Police History Check, a Working With Children/Vulnerable Groups Check, and a Licence Validation/Demerit Point Check.Please note: We do not accept unsolicited CVs from recruitment agencies or third parties.
Any CVs sent directly to Line Managers will not be considered, and we will not be responsible for any associated fees or costs.PFD Food Services is committed to being an Equal Employment Opportunity employer.
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