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Senior marketing specialist

Sydney
Cylex Local Search
Posted: 13 December
Offer description

Up to $110k pkg + bonus | Iconic gardening products | Supportive, down-to-earth team | Western Sydney location | Full ownership of product categories

$110k pkg + bonus possibly negotiable, Western Sydney, hybrid after probation

Hands on role, category ownership across ANZ, major retail customers

Friendly culture with long tenure, market leading business


The Company

The business is a well-recognised gardening products company that you will have seen in major retailers and garden centres around the country. They have operated for more than 35 years in Australia with a broad customer base that includes national retailers, independent garden centres, online channels, and international distributors.

The Australian operation is part of a larger international group with strong product capability, stable leadership, and a reputation for being down to earth, supportive, and proud of what they create. There are many examples of long employee tenure with growth and development and a culture built on collaboration, friendliness, and genuine interest in the products.

The teams collaborate easily and enjoy being part of a business that cares about its products and customers.


The Role

Reporting to the Head of Marketing, this position manages the full lifecycle of assigned categories across Australia and New Zealand. You will research customer needs, shape product ideas, support NPD, oversee packaging development, analyse commercial performance, and ensure products reach the right channels at the right time.

It is a true product management position with ownership, cross functional collaboration, and the opportunity to play a key role in a major brand refresh and packaging transformation launching mid-year. You will also partner closely with a second Product Manager, an in‑house designer, the digital marketing team, sales teams nationally, and the team in the UK.


Your responsibilities include

* Managing seasonal ranges, NPD pipelines, product calendars, category reviews, and packaging briefs with both local and UK teams
* Reviewing sales performance, market trends, competitor activity, store merchandising, and customer insights to guide decisions
* Building business cases, costing models, and proposals for ranging opportunities with major retailers and independent channels
* Working closely with Sales, Operations, Finance, and the warehouse to ensure products launch correctly, land on time, and are supported with the right collateral
* Supporting the ANZ portfolio including coordination with the NZ representative who provides market insights and supplier feedback


About You

The ideal person fits the friendly, grounded culture and brings curiosity, initiative, and a genuine interest in gardening and how things grow. You do not need to be a horticultural expert, although an interest in learning varieties, seasons, and trends is essential for long term success. Having a green thumb is a definite benefit as they also offer substantial staff discounts that you can benefit from.


To be successful in this role you will need

* Experience in product management, category management, product marketing, or similar roles that involve commercial thinking and full lifecycle ownership
* Strong analytical capability with solid Excel skills including vlookups and formula building (these can be taught if required)
* A collaborative working style with the confidence to ask questions, build relationships, and partner across the business
* The ability to interpret financials, understand costing structures, and translate insights into actions
* A proactive, approachable nature that aligns with a team that values initiative, openness, and care for the products and customers

Systems include Jiwa, Microsoft Office, Phocus for sales insights, and Canva for visual creation, with training provided and readily accessible. YOU DO NOT HAVE TO BE THE DIGITAL MARKETING or GRAPHIC DESIGN SPECIALIST – they already have a team in place to support.


Benefits


Benefits include

* Up to $112,000 package plus 5 to 10 percent performance bonus, there is potential for salary negotiation if you have the right experience


Flexible working options after probation

* Extensive learning and development through the new Learning Management system which includes access to Harvard and university courses
* Quarterly recognition program with financial rewards
* Paid parental leave on top of government entitlements
* One paid volunteer day each year
* 50 percent staff discount on all products
* Encouragement to spend time visiting stores to stay close to the categories
* A friendly, down-to-earth team with long tenure and strong support for each other
* Opportunities for long term career growth including expansion of category ownership, progression within marketing, or potential international pathways


Western Sydney location with onsite parking

The role is based in Western Sydney and includes onsite parking.

If this sounds like you or someone you know please click APPLY or send them this link.

All qualified applicants will receive consideration for employment without discrimination on the basis of race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, age, and genetic information.

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