**Job Overview**
We're seeking a creative and analytical professional to bring our social media content strategy to life across multiple channels.
This role requires a deep understanding of social media metrics, reporting, and analytics tools. The ideal candidate will be able to confidently identify areas for improvement and develop recommendations for optimization.
The successful applicant will have experience establishing consumer-focused social channels and will be passionate about staying up-to-date with the latest trends in social media marketing.
Key Responsibilities:
* Develop and implement a social media content strategy that drives engagement, growth, and purchasing behaviour.
* Owning the social media calendar and strategy with flexibility and agility.
* Deliver creativity in the development of content ideas and formats that drive engagement and awareness.
* Collaborate with other departments to ensure social media content aligns with overall business objectives.
* Provide guidance and support to junior team members.
Requirements:
* Tertiary qualifications in Marketing, Communications or Advertising preferred.
* Demonstrated experience establishing consumer-focused social channels.
* Solid understanding and interest in retail essential.
* Proven analytical and reporting skills.
* Strong knowledge of web and social analytics platform tools essential.
What We Offer:
* A dynamic work environment that fosters personal and professional development.
* Competitive salary packaging.
* Flexible working options.
* Healthy meals and snacks.
* On-site concierge service.
* Employee assistance program.
* Parental leave support.
About Us:
We're a global fashion and lifestyle brand that empowers people to look, feel, and be their best selves.
Celebrating diversity and inclusivity, we believe self-expression is for everyone.
We listen to our community and respond to what they care about.
We're a team of passionate individuals committed to making a real difference in people's lives through our philanthropic arm, the Cotton On Foundation.
We value optimistic, passionate, real, energetic, collaborative, and ethical behaviours.