Commercial Brand & Marketing Specialist (B2B) Location: Knoxfield, VIC (Hybrid) Salary: $110,000–$130,000 super We’re working with a long-standing Australian manufacturer and distributor known for its high-quality products across the trade, industrial, and commercial sectors. With decades of credibility and a strong market presence, the business is now sharpening its focus on brand, marketing, and customer engagement to support long-term growth. They’re looking to bring on a Commercial Brand & Marketing Specialist — a hands-on marketer who thrives in a traditional B2B environment and knows how to connect brand, product, and customer through well-executed campaigns and sales tools. This newly created role will sit between marketing and sales, taking the lead on campaign rollout, go-to-market strategy, and the development of practical, sales-ready materials that drive engagement and revenue. While digital will naturally be a part of the mix, the emphasis here is on traditional, brand-led marketing — including print, trade marketing, product launches, and in-store execution. What you’ll be doing: Leading the rollout of integrated marketing campaigns across print, trade, in-store, and digital channels — with a strong focus on execution, quality, and consistency. Developing go-to-market strategies for new product launches, trade promotions, and brand-building initiatives. Creating a broad range of marketing and sales enablement materials — brochures, product sheets, point-of-sale, case studies, capability decks, and ESG/CPD collateral. Partnering closely with the sales team to understand their needs and equip them with the tools and content that support customer conversations. Managing relationships with external partners — briefing agencies, reviewing creative, and maintaining alignment with brand and commercial priorities. Supporting the wider marketing team with content planning, asset management, and coordination of events or trade activations. Contributing to the ongoing evolution of brand storytelling, product positioning, and customer engagement across traditional and emerging channels. What we’re looking for: 4 years’ experience in a B2B or trade-focused marketing role — ideally within manufacturing, construction, or similar industries. Strong campaign delivery and project management skills — able to balance multiple projects and deadlines while keeping detail and quality top of mind. Confident writing and communication skills — capable of drafting clear product copy, briefing designers, and collaborating effectively across departments. Experience supporting or working closely with sales teams — and a genuine interest in creating tools and content that help them sell. A solid understanding of brand consistency, campaign development, and traditional marketing tactics — including print, in-store, and product-led activations. Exposure to POS, print production, or CPD/ESG materials is a bonus, but not essential. A self-starter who enjoys autonomy, thrives on variety, and is looking to make a role their own. Why this role? Join a well-established business with loyal customers and plenty of scope to improve how they go to market. Enjoy true ownership over campaign delivery and marketing execution — no red tape, lots of autonomy. Work closely with a commercial, supportive Head of Marketing and a collaborative sales team who value brand and marketing. Flexible hybrid work setup (3 days onsite in Knoxfield), grounded and friendly team culture. Salary in the range of $110,000–$130,000 super, with long-term growth potential as the team evolves.