Bring more to life.Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology?At Leica Microsystems, one of Danaher's 15 operating companies, our work saves lives and we're all united by a shared commitment to innovate for tangible impact.You'll thrive in a culture of belonging where you and your unique viewpoint matter. By harnessing Danaher's system of continuous improvement, you help turn ideas into impact, innovating at the speed of life.Shape the Future with Us!Leica Microsystems has been shaping the future for over 175 years with groundbreaking optical and digital solutions. With a culture rooted in customer focus, innovation, and teamwork, we lead the market in microscopy, imaging, and analysis, unveiling the invisible and empowering our customers to build a better, healthier world.Joining Leica Microsystems means contributing to scientific discoveries and supporting surgeons in making critical decisions. Our advanced microscopes and AI-based image analysis solutions enable users to gain profound insights into development and engineering challenges. Here, you will work on meaningful projects alongside passionate colleagues, driving progress and pushing the boundaries of what's possible.Learn about the Danaher Business System, which makes everything possible.Role OverviewThe Digital Marketing Specialist supports the Marketing Manager in executing digital and multi-channel campaigns across SEA, ANZ, and India to drive marketing and pipeline objectives. Key responsibilities include managing landing pages, email marketing, and social media, while optimizing campaign performance through data-driven insights. Additionally, the role involves assisting with regional marketing tasks and ad-hoc requests to support overall business goals.This position reports to the Marketing Manager and is part of the APJ marketing team, located in Mumbai, India. It is an on-site role working remotely to cover SEA, ANZ, and India.In This Role, You Will Have The Opportunity ToSupport the SEA, ANZ & India marketing Manager in planning and implementation of tactical digital campaigns and related multi-channel, targeted campaigns to help meet marketing and pipeline objectives.Create and update landing pages and email blasts to support new content and campaigns.Manage social media channels and paid campaigns, ensuring regular posting, working with stakeholders to identify relevant content, to increase ROI.Proactively plan for campaigns, generate content for emails, social media, and other digital marketing materials utilizing material from Global Marketing.Support campaign analysis for all channels to learnings can be used for future campaign optimization and continuous improvement. Use data and quality metrics to regularly review, evaluate, and improve results on key targets for all initiatives.Support regional marketing ad hoc requests.Minimum RequirementsDegree or equivalent in marketing, website design, or related discipline.Experience in a digital marketing role, including creating emails, webpages, managing LinkedIn paid campaigns, and social media platforms.Strong understanding of web technologies and the ability to create and optimize landing pages, set up and manage nurture programs.Good working knowledge of MarTech tools (e.g., Salesforce, Pardot, analytics tools) is highly advantageous.Strong time management skills, results-oriented, with the ability to work independently.Preferred ExperienceSaaS B2B marketing, pharmaceutical, or life sciences industries.Hands-on knowledge of Salesforce and Pardot.Leica Microsystems, a Danaher operating company, offers comprehensive benefits that add value to our lives. Whether it's healthcare or paid time off, our programs contribute to life beyond the job. Check out our benefits at Danaher Benefits Info.Join our winning team today. Together, we'll accelerate the real-life impact of tomorrow's science and technology. We partner with customers worldwide to solve complex challenges, architecting solutions that bring the power of science to life.For more information, visit www.danaher.com.At Danaher, we value diversity and the unique perspectives of our workforce, workplace, and markets we serve. Our associates, customers, and shareholders contribute diverse attributes that enrich our company.
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