Description Create your best future and join Westpac Brand and Marketing as a Senior Manager Marketing What’s the role? Develop and deliver strategic plans for priority segments (Personal Loans) and core portfolios that drive commercial impact, so more customers choose to join and stay with us. This role indirectly leads an end‑to‑end, cross‑functional team to deliver marketing, digital and channel initiatives that support key strategic objectives. Working closely with LOB partners, Commercial Strategy, and Insights & Analytics, the role builds a deep understanding of products, customers, and market value pools to inform decision‑making. It also develops propositions and initiatives that shift perceptions of Westpac and drive measurable commercial uplift, while continuously reviewing, analysing, and optimising performance to improve effectiveness and business outcomes. What do I need? Senior strategic marketer with 7–10 years’ experience, able to operate in fast‑paced environments and quickly zero in on product and customer needs. Strong stakeholder management with the ability to navigate challenging stakeholders and drive alignment. Proven ability to deliver revenue through direct customer campaigns and work with internal and external agencies. Background in consumer finance or banking (credit cards, mortgages, personal loans), etc Proficient in modern Martech platforms (Salesforce, Adobe) with strong audience management skills and understanding of marketing regulatory requirements. Why join us? We’re obsessed with becoming our customers' 1 banking partner for life and we’re looking for people who are passionate about helping us achieve that goal. In return, we’re committed to making Westpac the best place to work in the country. Here are just a few of the ways we’re already doing that: Special offers on banking products and discounts from top brands, including generous employee-only mortgage rates! Flexible work arrangements to help you achieve a greater work/life balance, and a variety of leave options including Culture, Lifestyle and Wellbeing leave. Tailored learning and development opportunities to help your grow your career within the bank. Lots of opportunities to ‘give back’ to the Community by getting involved in our many volunteering initiatives. Create your future today To get started, simply click on the APPLY or APPLY NOW button We’re all about creating a supportive and inclusive community. We welcome everyone – no matter your age, gender, background, or abilities. We also provide additional support to welcome our veterans, Indigenous Australians and neurodiverse community. If you need any adjustments during the recruitment process, you can find out more information and additional contact details by visiting the "People with Disability and/or needing Accessibility Requirements" page on our website .