Role Overview
Metagenics is a leader in natural health & certified BCorp. I'm partnering with Metagenics to find a Digital Marketing Coordinator who's ready to own high-impact email and loyalty campaigns. If you love building smart, data-driven customer journeys and want your work to directly influence growth, this is a role where you can really make your mark.
Metagenics is a leader in natural health, with a portfolio of trusted supplement brands and a strong commitment to purpose-led growth as a B Corp certified business. You'll join a fast-moving digital team, work on meaningful projects, and help shape how customers connect with brands that genuinely support healthier, happier lives.
YOU'LL LOVE
* A career defining role in a powerhouse team. This group of digital legends is in the global spotlight for the incredible work (and results) they're achieving in AU.
* Culture. This group is high in authenticity, collaboration and clever thinking. We're will to bet it'll be the best team you've worked in yet.
* Heavily discounted products for yourself and family to purchase, with complimentary product available in the office.
* Flexible work - work from home up to 2 days per week, plus free onsite parking.
* Access to Perkbox (an employee benefits and discounts platform), as well as onsite Yoga, Ping Pong, and Art Classes.
Your Role
* Coordinate the end-to-end execution of EDM campaigns across all brands, ensuring timely delivery, brand consistency, and alignment with business objectives.
* Own the day-to-day management of the EDM channel, including audience segmentation, EDM builds, campaign setup, testing, and deployment via DotDigital.
* Collaborate with stakeholders across Digital, Brand, and E-Commerce to ensure the EDM strategy supports customer lifecycle journeys and D2C and B2B growth initiatives.
* Contribute to the loyalty strategy by developing promotional ideas, loyalty offers and campaigns that drive engagement, retention, and repeat purchase behaviour.
* Monitor the competitive landscape, reporting on competitor activity and emerging trends in loyalty, marketing automation, and customer engagement.
* Lead the reporting and performance analysis of the EDM channel, tracking KPIs such as open rates, click-through rates, conversion, and ROI to drive continuous improvement.
* Support loyalty program reporting and insights, identifying opportunities to enhance engagement, segmentation, and promotional performance.
* Collaborate with agency and internal creative teams to brief and coordinate content assets for campaigns.
* Assist with ad hoc digital marketing or loyalty projects as directed by the Marketing Automation & Loyalty Manager.
What We're Looking For
* A degree in Marketing, Communications, Business, or a related field.
* At least 2 years' experience in a digital marketing, CRM, or email marketing role.
* Hands-on experience with email platforms like DotDigital, Salesforce Marketing Cloud, HubSpot, or similar.
* A strong understanding of customer segmentation, data, and CRM workflows.
* Comfort using tools like Google Analytics and reporting dashboards (Power BI experience is a plus, not a must).
* A genuine interest in loyalty marketing and building campaigns that customers love.
* Strong organization, attention to detail, and ability to manage multiple projects.
* Great communication skills and a knack for turning insights into action.
* Confidence using everyday tools like Microsoft Office and SharePoint.
If you're excited about building smarter, more personalized customer experiences and love working with data and creativity, we'd love to hear from you. Apply for Job
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