Digital Marketing Role Overview
Job Summary
* Manage, optimize, and report on paid advertising campaigns across Google Ads and Meta.
* Analyze campaign data and make recommendations to improve ROI.
* Collaborate with graphic designers to create compelling ad creatives and ensure landing pages meet campaign requirements.
* Support the creation, testing, and optimization of landing pages.
* Monitor campaign performance and ensure efficient delivery.
Key Responsibilities:
* Proven experience managing paid advertising campaigns on Google Ads and Meta platforms.
* Strong understanding of Google Analytics, conversion tracking, and reporting tools.
* Experience in building and optimizing landing pages for conversions.
* Ability to collaborate with creative teams and provide input on assets and campaigns.