Brand Partnerships and Activations Lead
Future Students, Engagement and Technology
* Continuing, full-time
* $ 110,591 to $ 128,345 per annum
* Plus 17% employer superannuation
* Salary packaging options are available
* 20 days family and domestic violence leave available per annum
* 20 days gender affirmation leave per annum
* 10 days Aboriginal and Torres Strait Islander cultural and ceremonial leave per annum
* 5 weeks annual leave plus Christmas week shutdown, per annum
* Armidale based. Flexible or hybrid work arrangements available
* Applicants must have appropriate Australian work rights for the duration of this position (UNE will not provide sponsorship for this position)
Acknowledgement of Country
The University of New England (UNE) is a regionally based, globally networked university renowned for the quality of its student experience and the excellence of its research specialisations. In addition, UNE pioneered teaching to external students making it the most experienced provider of distance and innovative online education. UNE emphasises its people, staff and students' growth and development. We aspire to be a leader in innovation and change and a centre for the Armidale and the North-West communities. Equity, diversity and inclusion are central to the core values of UNE and we are committed to engaging, supporting and growing a richly diverse workforce. From the Oorala Aboriginal Centre at the heart of our campus, to the inclusive organisations such as the UNE Ally Network, the UNE Women's Society, and the many international cultural groups - all will feel valued and respected at UNE. You will embody the UNE values and strive to be Open, Enquiring, Exceptional and Making a Difference. Additionally, you will be committed to achieving the goals embedded in the Future Fit Strategic Plan
About the role
As the leader behind UNE'S paid social media campaigns, activations and partnerships, you'll help to leverage UNE's brand through digital and social media touchpoints, including LinkedIn, Meta, TikTok and UNE's brand channels. Working closely with Director of Marketing and the cross-functional marketing team areas, you will open doors to drive our student engagement, brand market awareness and uplift enrolments across the UNE market portfolio.
This position is responsible for developing and executing engaging social media campaigns, leveraging our paid media and brand strategy, and enhancing our paid partnerships. This requires exceptional communication, stakeholder management and a requirement to maintain relationships across UNE through commercial, academic and professional pillars.
By leveraging marketing intelligence, trends and insights, you will help to build and lead our paid partnerships, whether through influencers, creative opportunities or other publisher opportunities. As part of this role, you will help to reshape our social content strategy, writing briefs and managing projects from start to finish.
This hands- on role also requires the ability to negotiate contracts, make informed decisions, and increase our brand effectiveness, inclusive of activations and bringing community management skills to the table. We aim to foster meaningful audience interactions while maintaining brand trust, coupled with analytical expertise to monitor performance metrics and drive cost-effective operations. You will also collaborate with various stakeholders on major brand and product campaigns, ensuring maximum reach and engagement across all digital channels – to our target audiences.
You will need to be curious and continue to grasp opportunities within the digital and social innovation space. The role is a collaborative and cross-functional approach, with responsibilities including the development and management of comprehensive performance analysis, and regular stakeholder reporting to inform strategic decision-making.
Through proactive and strategic content creation, this position plays a crucial role in building and maintaining UNE's digital presence while identifying opportunities for future growth and audience engagement.
About you
To be successful in this role, you will have:
* Proven social media and content expertise, with campaign management and strategic alignment
* Strong commercial acumen with experience in budget management and stakeholder engagement
* Excellence in analytics and performance tracking across digital platforms
* Outstanding communication, organisational and project management skills
* Experience in managing influencer partnerships, brand activations or content programs
* A creative mindset with the ability to spot emerging trends and opportunities
* Demonstrated ability to work collaboratively with diverse stakeholders
About the Faculty/Group
The Future Students and Engagement Department at UNE oversees all external-facing functions at UNE with a comprehensive, integrated strategy. This includes marketing, advancement, alumni office, social media, and corporate communications and events. The department focuses on engaging with industry partners, alumni, philanthropic supporters, governments and communities, while also attracting and connecting with prospective students. The team effectively showcases UNE's offerings, builds relationships with key stakeholders, and fosters a strong connected community.
About Armidale
Armidale is an attractive and vibrant city that combines all the features of a bustling regional town centre with the tranquillity of rural living. It boasts gourmet restaurants and cafes, boutique shopping, quality schools and sporting facilities. Surrounded by mountain gorges, waterfalls and national parks, Armidale's natural beauty and distinct seasons make it an ideal place to live and thrive. To find out more, visit
Enquiries and additional information
To discuss this role please contact Michaela Lobb Director of Marketing Future Students, Engagement and Technologies Email:
Closing Date: Midnight, Sunday 17 August 2025
Reference No:
Please visit for further information about this position and other career opportunities at UNE.
To Apply
Please submit your application through and refer to vacancy ref
Your application should be comprised of:
* Covering letter.
* Responses to selection criteria (Hiring Manager to consider whether applicant addresses all selection criteria or addresses only a select number of key criteria);
* Current CV.
Commitment to Inclusion and Diversity
UNE is committed to building a diverse workforce and strongly encourage applications from Aboriginal and/or Torres Strait Islander Australians, people with disability, people from diverse cultural and linguistic backgrounds, mature age workers and LGBTQIA+ people.
About Our Process
At UNE, we are committed to employing individuals who meet the requirements of this role and align with our values. All applicants will be contacted and advised of an outcome. The successful candidate will be required to undertake pre-employment checks prior to commencing in this role as indicated in the position statement. Please visit our Privacy Statement to understand how your information is collected, stored, accessed and used.
National Police Check
If you are the successful candidate for this role you will be required to provide UNE with a National Police Check prior to your commencement. Please note that people with criminal records are NOT automatically barred from applying for this position (unless there is a particular requirement under law).