Product Marketing Manager - APAC Upgrade Role
We are seeking a skilled Product Marketing Manager to join our APAC regional marketing team. This role will be responsible for increasing awareness and acceptance of upgrades among Cochlear implant recipients and professionals across the APAC region.
The successful candidate will collaborate closely with Global and Local teams across the APAC region to help achieve our mission of helping people hear and be heard. Key responsibilities include:
* Developing, implementing, and championing the upgrade marketing strategy
* Analyzing the recipient journey and upgrade performance to prioritize key upgrade opportunities, recommend strategies and initiatives, and develop marketing objectives and campaigns
* Creating and implementing campaign strategies to target recipients with legacy and older-generation devices
* Partnering with country leads to understand constraints on upgrades growth and developing, executing, and monitoring multi-channel marketing and engagement
* Developing and executing short-term and mid-term APAC marketing communication strategies targeted at recipients
* Championing the e-commerce platform for APAC to deliver accessory campaigns
* Analyzing data to determine profitability segments and customer engagement
To succeed in this role, you will require:
* Graduate qualifications in marketing, business, or a related field
* Extensive experience in product management or marketing
* Solid analytical skills with the ability to derive strategic decisions based on data and facts
* Excellent communication skills (written and verbal)
* Ability to influence others (internal and external stakeholders) through credible actions
* Achievement-oriented with good attention to detail
* Ability to concurrently manage multiple projects
* Enthusiasm and initiative – willingness and ambition to go above and beyond what's required
* Cultural sensitivity and flexibility to travel nationally and internationally
* Achievement-oriented with a strong attention to detail
This is a rare opportunity that offers a unique breadth of experiences including working across diverse markets, launching leading technology, and experiencing B2B, B2C, and B2B2C marketing initiatives. If you have the skills and experience to succeed in this role and take on new challenges to build your career, please apply.
We recognize and value the unique contributions, perspectives, experiences, and backgrounds of our employees. We aim to create a culture that celebrates and leverages these differences, enabling our people to realize their full potential. Through internal programs and employee benefits, we support our people to thrive while balancing family or personal life commitments.
Benefits
We offer a range of benefits that support your personal and professional growth, including continuous learning opportunities, professional development, and flexible work arrangements. Our mission is to help people hear and be heard, empowering them to connect with others and live a full life.
Our Team
Our team is expanding, and we want to hire talented individuals who share our passion for delivering quality hearing solutions. Continued success depends on it. Explore our current open positions and apply to the ones that best suit your skills and interests. Keep track of your progress in the selection process and stay informed about new postings that may interest you.