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Head of business growth

Gold Coast
The Checklist Group
Posted: 9 January
Offer description

Location: Remote / Hybrid (must be Gold Coast–based)

Reports to: Founder / Managing Director

Employment Type: Full-time

Compensation: Competitive rate plus commission based on experience.

Applications close 14th of January, 2026, or sooner.


Why work with us

Most agencies talk about growth. We build it. At The Checklist Group and Scroll Stopper Content Agency, we are scaling with intent. That means clear systems, strong execution, and decisions backed by data, not vibes. We are past the "figuring it out" phase and well into the "build it properly and scale it" stage.

This role exists because the business is ready to grow faster and smarter, without burning people out or creating chaos behind the scenes.

If you want a seat at the table, real influence on revenue, and the chance to build a growth engine that actually works in the Australian market, this is that role.

If you prefer brainstorming decks with no follow-through, this will not be a good fit.


The role

This is not a "marketing-only" role and it is not a passive leadership position. You will be responsible for turning attention into booked calls, booked calls into revenue, and revenue into a scalable operation.


You will lead growth across:

* Social media authority and inbound lead flow
* Sales pipeline performance and conversion
* Internal workflows, systems, and onboarding
* Business development strategies that generate real opportunities

You will work closely with the Founder and lead from the front.


What you will be responsible for

* Agency lead generation and brand growth
* Own the social media growth strategy for The Checklist Group and Scroll Stopper Content Agency across LinkedIn, TikTok, Instagram and YouTube
* Set the strategy and direction while the content team executes, schedules and publishes
* Attend monthly in-person content sessions on the Gold Coast, or direct our in-house photographer and videographer
* Build consistent inbound lead flow through organic social, DM strategies and paid activity where relevant
* Improve visibility, trust and demand for our services
* Research trends, PR opportunities and relevant conferences to increase brand reach and authority


Sales and revenue growth

* Own the sales pipeline from lead to close alongside the Founder
* Review and refine sales scripts, call frameworks and follow-up sequences
* Track and improve booking rate, show rate, close rate, CAC and revenue per client
* Lead business development outreach strategies that actually convert


Systems, workflows and automation

* Build and optimise workflows across marketing, sales and onboarding
* Implement and manage CRM and automation tools (Go High Level experience is a strong advantage)
* Remove friction, manual steps and bottlenecks
* Ensure new clients are fully onboarded into systems before their first meeting
* Brief internal teams clearly so execution is clean and consistent
* Support clients via Slack channels and community engagement where required


Performance tracking and optimisation

* Own growth KPIs and reporting dashboards
* Identify drop-off points across funnels and fix them
* Run weekly growth reviews and testing cycles
* Make decisions based on data, not opinion


What success looks like after 12 months

* Predictable, scalable inbound lead flow
* Higher sales conversion and shorter sales cycles
* Clear, documented workflows across marketing and sales
* Increased monthly recurring revenue and healthier margins
* Reduced reliance on founder-led sales and operations


What we are looking for

* Strong sales and marketing background with real exposure to lead generation and revenue growth
* Operational experience building or improving systems
* Regular experience conducting sales calls and managing client interactions from lead to close
* Ability to design workflows and automate processes
* Commercial mindset with high follow-through
* Advanced WordPress experience including development, customisation, and sales funnel implementation
* Australian work rights are required for this position due to the Gold Coast-based location requirements


Required tools and skills

* Go High Level
* Automation tools such as Zapier
* Social scheduling tools
* Slack and Notion


This role will suit someone who

* Thinks revenue first and acts accordingly
* Is organised, structured and systems-driven
* Is confident leading sales conversations and coaching others
* Can move between strategy and execution without getting stuck in either
* Enjoys fast-moving agency environments where results matter


Compensation

Competitive salary plus performance-based incentives tied directly to agency growth.


How to apply

Apply via Seek with your CV and a short note:

1. Explaining how you have previously driven growth and what you would tackle first in this role.
2. Your application must also answer the following question. Applications without a clear, specific response will not be considered:

Describe a specific growth system you have personally built or rebuilt that increased revenue.

In your response, include:

* The starting problem
* The system or workflow you implemented, including tools, steps and structure
* The metric that moved as a result, such as bookings, close rate or revenue
* What you would do differently if you built it again

Applications are reviewed on a rolling basis and may close early. Immediate commencement is available for the right person.

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