Marketing Lead
Salary: $120,000 - $150,000 + Super (bonus structure available)
Location: Bundoora, VIC (Hybrid - minimum one day in office per week)
About the Company
Our client is a well-established technology and services business delivering integrated solutions across hardware, software, and field services. With 40-50 staff and a national footprint, the company partners with government and private clients to provide data, mapping, and geospatial solutions that make a real impact. They are now entering their next phase of growth, with a focus on brand consolidation, digital transformation, and expansion into new markets.
The Opportunity
This is a newly created role for a proactive and strategic marketing professional to lead the company's brand and marketing efforts. You will take ownership of developing and executing a unified marketing strategy, working closely with the CEO and leadership team to raise market presence, generate leads, and position the business as an industry leader.
Key Responsibilities
* Develop and deliver a clear marketing strategy that unifies all business divisions under one brand.
* Oversee upcoming brand and product launches, including a new website consolidation project.
* Drive digital marketing initiatives, including SEO, content, and LinkedIn campaigns.
* Explore and integrate AI-driven marketing tools to improve efficiency and engagement.
* Create compelling narratives to position the company as a leader in the technology and services space.
* Support lead generation through targeted campaigns, events, and conference participation.
* Manage marketing budget, reporting, and stakeholder communications.
About You
* 5+ years' B2B marketing experience, ideally in technology, SaaS, engineering, or related industries.
* Strong track record in brand management, SEO, digital campaigns, and content strategy.
* Able to translate technical/complex solutions into clear, customer-facing messages.
* Strategic thinker who can balance big-picture planning with hands-on execution.
* Competitive, resilient, and proactive — thrives in fast-paced environments.
* Engineering/technical background highly regarded.
Why Join?
* Opportunity to own and shape the marketing function of an evolving, innovative company.
* Direct access to senior leadership, with visibility and impact across the organisation.
* Flexible hybrid working, ongoing training, and performance-linked incentive opportunities.
* Collaborative culture built around customer success, teamwork, and continuous improvement.