We're looking for a talented Brand Executive to join our dynamic team. If you love interacting with customers & enjoy on-ground experiences over a desk job- this might be your dream role!
Job Description:
1. Event Marketing & Brand Activations
* Develop and manage on-ground brand activations, events, and sampling programs that bring Joviality's values to life and generate measurable impact on traffic and sales.
* Create compelling marketing materials and offline collateral (brochures, kits, stands, gifting elements) that reflect our brand identity and storytelling.
* Integrate offline events and activations into Brand Master Plan, ensuring they generate buzz and translate into awareness, loyalty, and sales.
2. Retail Sales & Store Experience
* Enhance Instore experience to increase traffic, engagement & achieve sales targets across Joviality stores.
* Optimize the customer journey in-store through visual merchandising, point-of-sale materials, and brand-consistent displays.
* Collaborate closely with the retail sales team to design and execute in-market promotions that boost conversion.
* Ensure brand identity is consistently represented in impactful visual merchandising, point-of-sale materials, and packaging.
3. Partner Stores & POSM
* Execute POSM strategies in hypermarkets, pharmacies, and partner retail stores (FSUs, countertop displays, stands, gondolas, shelf branding).
* Ensure all executions are brand-aligned, impactful, and maximize visibility to drive sell-out.
* Monitor performance and continuously improve execution to strengthen Joviality's presence in partner channels.
Job Requirements:
* 1-3 years of experience in events, retail, or trade marketing.
* Great communication & organization skills.
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