As a hands‐on automation specialist, you will play an essential role in our digital marketing team, contributing to the success of our business.
Build and optimise multiple simultaneous marketing campaigns.
Grow and develop project management skills.
Hybrid, Port Melbourne location.
Interactive is an Australian end‐to‐end award‐winning IT services provider. We're a trusted technology partner that includes some of Australia's biggest and most well‐known brands, and we deliver an integrated suite of managed and professional services, covering cloud, cybersecurity and systems. Making all of this happen is our talented, dedicated, and unique people who bring our purpose to Keep Technology Human.
About The Role
Reporting to the Head of Performance and Insights, you will manage marketing automation activity across Interactive and support our marketing and sales teams through effective campaign delivery and lead management. We expect this role to be responsible for administering email marketing campaigns, developing lead nurtures and scoring, ensuring data quality, and ultimately being accountable for the effective management of Interactive's Marketo instance. This is a hands‐on role, responsible for both leading strategic design as well as execution.
Key Responsibilities
* Manage and administer the Marketo platform, including day‐to‐day campaign delivery.
* Build and optimise automated email campaigns, journeys, forms and landing pages.
* Support lead lifecycle management, scoring and routing.
* Work with Marketing, Sales and Technology teams to support CRM integration and data quality.
* Monitor campaign performance and provide insights to support conversion and pipeline outcomes.
* Act as first‐line triage for lead qualification, ensuring leads are reviewed promptly and driven through to successful follow‐up.
What We're Looking For
* Demonstrated experience working hands‐on with Marketo.
* Experience integrating marketing automation platforms with CRM systems (Dynamics preferred).
* Solid understanding of email marketing and automated customer journeys.Strong attention to detail and ability to manage multiple priorities.
* Exceptional stakeholder management skills, with the ability to influence and guide at all levels.
Why choose us?
* Free onsite baristas in our Melbourne and Sydney offices.
* Strong learning culture with customised development plans for each of our people.
* Our commitment to creating a sustainable business that invests back into the community.
* A range of staff benefits and discounts from our preferred partners.
* Port Melbourne location with free parking.
Sounds good? We'd love to hear from you!
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