Overview
Sinch is a global leader in the growing market for Communication Platforms as a Service (CPaaS) and mobile customer engagement. We are specialists in allowing businesses to reach everyone on the planet, in seconds or less, through mobile messaging, email, voice, and video. Sinch operates in more than 60 countries with over 147 billion conversations annually. Our core values are Make it Happen, Dream Big, Keep it Simple and Win Together. We are seeking a strategic and dynamic Communications Manager, APAC to lead and execute corporate communications across the Asia-Pacific region. This role will shape and amplify Sinch's brand reputation, drive thought leadership, and ensure consistent messaging across media, PR, internal communications, and digital channels. As a key member of the APAC regional marketing team, you will collaborate with APAC sales, PR agencies, leadership, and global marketing/PR teams to craft narratives for diverse APAC audiences.
Responsibilities
- Corporate Communications & PR
- Develop and execute a regional communications strategy aligned with Sinch's business objectives in APAC.
- Lead media relations to secure coverage in top-tier tech, business, and telecom publications.
- Collaborate with PR agencies to craft press releases, bylines, and thought leadership content that highlight Sinch's innovations.
- Monitor industry trends and competitor activities to refine PR strategies.
- Serve as a Sinch spokesperson when required and provide media training for Sinch executives.
- Executive Communications
- Build executive visibility by developing external communications strategies for APAC leadership, including media engagement, speaker opportunities, and social amplification.
- Partner with the Executive Vice President for APAC and other senior leaders to develop narratives aligned with regional strategy and growth.
- Create high-impact executive materials including speaking points, op-eds, keynote decks, and briefing documents for media interviews, industry events, and customer engagements.
- Manage executive social media presence and content to reinforce thought leadership and brand credibility.
- Internal Communications
- Design and implement internal programs to keep Sinch employees in APAC informed and connected to strategic goals.
- Partner with HR and leadership to disseminate announcements, foster culture, and manage change communications.
- Support change communications, employer branding, and employee engagement across internal channels.
- Content & Thought Leadership
- Collaborate with content marketing teams and regional content creators to develop compelling content for APAC markets.
- Work with internal subject matter experts to shape regional thought leadership narratives positioning Sinch as a CPaaS leader.
- Oversee Sinch's corporate and local social media channels in APAC, ensuring brand alignment and timeliness.
- Support executive thought leadership programs across social and owned channels with high-quality, consistent messaging.
- Crisis & Reputation Management
- Lead proactive and reactive communications to manage reputational risk and support business continuity.
- Collaborate with regional and global stakeholders to respond to issues swiftly and consistently.
- Monitor media, industry, and regulatory landscapes to anticipate challenges.
- Stakeholder Engagement
- Work with regional leadership, marketing, sales, and product teams to ensure a consistent communications strategy.
- Engage with industry bodies, regulatory stakeholders, and key partners to reinforce Sinch's APAC positioning.
Qualifications
- Proven experience in corporate communications, PR, or related field, preferably in B2B tech, SaaS, or CPaaS.
- Understanding of APAC media landscapes, cultural nuances, and market dynamics relevant to Sinch.
- Proven expertise in media relations, content strategy, crisis management, and internal communications.
- Exceptional written and verbal communication skills in English; fluency in an additional APAC language is an advantage.
- Experience in a rapid-paced, global tech company; CPaaS space experience is highly advantageous.
- Strong project management skills with the ability to prioritise and multitask across multiple projects.
- Comfortable working in a matrixed organisation with global remote teams.
Benefits and Values
- We value flexibility with a hybrid working arrangement, home office stipend, and global mobility policy.
- Generous parental leave and family-friendly policies.
- Birthday day off and generous annual leave.
- Wellness programs including a monthly fitness reimbursement.
- Career development support and access to online courses.
- Employee assistance program for mental health support.
- Paid time off to support volunteer programs and access to a rewards program with discounts.
If you are looking for the next opportunity in your career and want to work for a people-focused, growing tech company, then Apply Now.
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📌 Communications Manager, APAC
🏢 Sinch
📍 Melbourne