Head of Marketing - Fashion Ecommerce Brand
Head of Marketing Opportunity - Continue transforming a fast-growth fashion e‑commerce brand
Are you a bold, strategic marketer with a passion for pushing creative and digital boundaries? We’re a leading women’s fashion e‑commerce brand - and we’re gearing up for our next phase of explosive growth.
We’re searching for a Head of Marketing who thrives on big ideas, calculated risks, and loves setting the pace, not following. This is a high‑impact role where you’ll shape the future of our brand by driving innovation, managing performance, and customer obsession across every digital touchpoint.
What You’ll Be Doing
* Develop and execute aggressive digital growth marketing strategies across major trading moments and multiple regions.
* Own campaign planning end‑to‑end, including timelines, asset briefs, delegation, and execution.
* Lead high‑impact acquisition and retention projects.
* Own the numbers: measure campaign performance, assess ROI and KPI’s and use data to inform decisions and drive results.
* Own performance marketing strategy, including content direction, creative, copy, testing, and conversion optimisation.
* Deliver regular insights and recommendations to inform strategy and optimisation.
* Launch disruptive brand activations and partnerships.
* Ensure creative aligns with performance insights and brand positioning.
* Guardian of Brand guidelines and deliverables.
* Own and manage the digital marketing budget.
* Allocate spend strategically based on performance and commercial priorities.
* Collaborate closely with internal stakeholders to ensure aligned, integrated marketing execution.
* Build and lead a high‑performing marketing team.
* Foster a collaborative and innovative team culture.
* Actively demonstrate organisations value and hold team accountable for performance and behaviours.
Application Questions
* Which of the following statements best describes your right to work in Australia?
* How many years’ experience do you have as a Head of Marketing?
* How many years’ experience do you have in digital marketing?
* Have you worked in a role where you were responsible for budget management & forecasting?
* Have you worked in a role where you had team and/or line management responsibility?
* How many years’ experience do you have in a marketing role?
* What’s your expected annual base salary?
* How much notice are you required to give your current employer?
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