JGR & STN Burleigh Heads, Queensland, Australia
Marketing Manager
JGR & STN Burleigh Heads, Queensland, Australia
1 day ago Be among the first 25 applicants
JGR & STN was founded by Lucy Jackson & Nikki Westcott in 2018 and has evolved to become a staple brand for celebrities and IT girls worldwide. JGR is a leader in the women's fashion e-commerce space, and is stocked in major retailers across Australia. If you want to work with an incredible team who are forward thinking, innovative and a lot of fun - then look no further.
As the Marketing Manager, you'll play a pivotal role in shaping JGR & STN's brand and marketing strategy. You'll develop JGR's brand identity, marketing calendar and performance strategy across organic, paid and CRM channels.
This is a full-time hybrid role, with our HQ based in Burleigh Heads.
The Key Responsibilities
1. Marketing Calendar & Budget Management
2. Develop, manage, and execute the daily and monthly marketing calendar to ensure timely and strategic roll-out of campaigns and offers.
3. Set and track the marketing budget, ensuring that all activities remain within financial constraints while maximising ROI.
4. Lead on the go to market strategy for all initiatives, ensuring team alignment between product, operations and marketing.
5. Track and report on the performance of all marketing campaigns (paid, email, organic), analysing key metrics against KPI's to inform future strategies.
6. Manage the advertising budget, including but not limited to Meta, TikTok ads, Google ads and any other relevant channels.
7. Manage the relationship with the external performance marketing agency, ensuring CAC, MER & ROAS goals are met.
8. Oversee the content strategy and execution for paid ads, organic social, and website assets, ensuring that all content aligns with brand voice and campaign goals.
9. Own paid partnerships ensuring partners are aligned with brand, content meets deliverable expectations and budget guardrails are not exceeded.
10. Collaborate with the Marketing Coordinator to build out monthly partnership strategies that foster brand relationships and drive content creation.
11. Lead the strategy and execution of email marketing campaigns, including segmentation, A/B testing, and performance analysis.
12. Develop customer lifecycle marketing strategies (e.g., welcome series, post-purchase flows, re-engagement) to drive conversions and brand loyalty.
13. Analyse ESP platforms and determine the best platform based on a combination of cost, features and integrations.
14. Shoots & Activations Management
15. Lead on the execution photoshoots and brand activations, working closely with the creative team to ensure brand alignment.
16. Manage timelines, budgets, and coordination of all assets for shoots and activations, ensuring the final deliverables meets campaign goals.
17. Manage and mentor the Marketing Coordinator, providing guidance on day-to-day operations, projects, and career development.
18. Collaborate with the Graphic Designer to ensure brand consistency across all marketing materials (website, emails, digital ads, etc.).
* Brand Perception & Campaign Execution
* Elevate brand perception in the market through strategic and impactful campaign execution, including influencer partnerships, seasonal promotions, and new product launches.
* Ensure the creative direction for campaigns is briefed effectively to the content team, enabling seamless production of high-quality visuals and copy.
What We're Looking For:
* 4+ years of marketing experience in the e-commerce space. Experience in the fashion industry preferred.
* Experience managing paid channels (Meta, TikTok, Google) or performance agencies, with a deep understanding of how data and creative intertwine to optimise results while remaining on-brand.
* Understanding of key performance metrics, including trade and paid channel metrics such as CAC, MER and ROAS.
* Experience with end-to-end management of CRM tools (Klaviyo preferred).
* Experience managing content creation with a strong creative vision, confidence to take risks and ability to stay on top of social trends.
* Experience managing influencers and partnerships, ensuring brand alignment and growth in brand awareness whilst staying within budget guardrails.
* Strong analytical and reporting skills with the ability to provide valuable and actionable insights.
Why Join JGR & STN?
* Enjoy a generous staff allowance to build out your dream JGR wardrobe
* Work with the Directors & team on world-class campaigns during an exciting period of growth
* Hybrid working - we work from home every Friday
Notes: Referrals increase your chances of interviewing at JGR & STN by 2x
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