Programmatic Advertising Specialist
This role requires strong knowledge and understanding of programmatic advertising and the supporting AdTech ecosystem of DSPs and SSPs, and a strategic and analytical approach to programmatic and data sales.
The Programmatic Sales team partners with the convergent Sales team and executives working with direct clients, agencies, and third-party partners (e.g. SSPs, DSPs, ATDs, etc).
Located in NYC, the Programmatic Account Manager supports the Sales team with planning, executing and monitoring the programmatic ad campaigns. This role works closely with Programmatic clients and the Sales teams to ensure flawless campaign planning and execution. This includes diligent campaign management across all steps of the sales process (Pre, Launch, Post) while working closely with internal stakeholders, clients and partners to maximize the effectiveness and revenue potential of their programmatic deals and campaigns.
Your Key Responsibilities:
- Support the education and evangelization of Paramount's programmatic strategy, best practices, and offerings both internally and externally, serving as a key programmatic subject matter expert, evangelist and sales resource to drive programmatic revenue via PMPs and PG.
- Develop a strong understanding of Paramount's integrated SSPs (including FreeWheel, Magnite and Pubmatic) and Salesforce for deal management, forecasting and deal set up.
- Serve as the PMP Deal Manager and Client Service Lead for your assigned Hold Co and Accounts with:
- Pre Campaign Launch/Deal Creation - Lead PMP Deal Set up and Troubleshooting including Creative QA process, Forecasting support
- Deal Launch - Proactive Deal Monitoring, Continued Troubleshooting to ensure campaigns start on time and without any issues
- Deal Monitoring - Attentive PMP campaign monitoring to maximize spend - including PMP pacing spend/deal health, optimizations/recommendations, Internal and External PMP Reporting from Salesforce/Freewheel, continued forecasting support
- Client Servicing - Proactive engagement with your Programmatic clients through regular check ins to provide regular PMP reports and insights related to deal health while Instilling PMP Best Practices with buyers
- Collaborate with the Direct Sales team with Programmatic Guaranteed Deal Management to ensure campaign delivery and troubleshooting.
Requirements:
- A BS/BA degree, or equivalent training and experience
- 2+ years proven advertising sales experience with 1+ years in the programmatic space
Additional Requirements:
- Programmatic-savvy expertise and an entrepreneurial spirit who will thrive in a team, solution selling and goal oriented environment
- A solid understanding of the digital advertising ecosystem and current industry trends in display, video, and native
- A strong desire to win and grow as a sales professional
- Exceptional communication and organizational skills
- An ability to solution sell to both business and technical audiences
- An ability to manage stress well, and juggle multiple account challenges at once
- An extremely detail oriented approach with strong analytical thinking, negotiation, strategic problem solving, organizational, and time management skills