A key aspect of this role is to foster a culture where individuals can thrive and grow beyond their roles.
This involves helping shape our narrative, amplifying the impact of initiatives, fostering public trust, and ensuring stakeholders are engaged and empowered.
Key Responsibilities:
* Assist in executing operator-specific projects by implementing marketing and communication programs to promote public transport usage, enhance road safety awareness, and encourage responsible waterway activities.
* Collaborate with TfNSW and operators on crucial projects that cater to business needs.
* Monitor and assess the effectiveness of programs to ensure they achieve intended campaign outcomes.
About You:
* Tertiary qualifications in Marketing and/or Communications (or related discipline) or equivalent experience.
* Demonstrated experience in marketing and digital marketing, including volume campaigns and working with media agencies.
* Understanding of Government Advertising Act (desirable).
* Strong communication and interpersonal skills, ability to work independently, and contribute effectively in a collaborative team environment.
* Experience building and maintaining effective working relationships with internal and external stakeholders.
Who We Are:
Transport for NSW provides a safe, integrated, and efficient transport system, connecting people, communities, and industry every day.