Chapter Lead, Planning & Go-to-Market (Executive Manager)
- Lead the Planning and Go-to-Market team in Consumer Marketing delivering strategic projects and driving operational excellence at scale.
- Drive performance optimisation and transformational change across a large, high impact cross-functional marketing team.
- Build out the strategic priorities to deliver exceptional customer and commercial outcomes for the retail business across all marketing channels.
**Do work that matters**
As the Chapter Lead (Executive Manager), you will lead a high-performance team who are responsible for driving excellence across Consumer Marketing. You will focus on strategy, reporting, operational excellence and scaffolding the conditions that support a high-performance culture.
**See yourself in our team**
This role is part of the Marketing & Corporate Affairs (MCA) team, committed to drive CBA's brand and reputation, working closely with the business to deliver insight-led creativity to engage our customers, communities and broader stakeholders. Consumer Marketing is a Centre of Excellence (CoE) within the Marketing and Corporate Affairs function at CommBank and the Planning and Go-to-Marketing team works across the Consumer Marketing team.
The Planning and Go-to-Market team prioritises and delivers the combined strategic agenda of Consumer Marketing, Marketing and Corporate Affairs and the Retail Bank. It partners closely with other CommBank Marketing CoEs including Brand & Creative, Business & Institutional Marketing, Media and Customer Insights and Research.
**Key responsibilities**:
- Lead a team that designs and delivers work that supports the Consumer Marketing strategy through operational improvement or strategic insight.
- Drive a culture that ensures we proactively identify and mitigate risk to achieve the right outcomes.
- Operationalise and optimise processes (e.g. marketing complaints) that enables us to deliver actionable insight to improve customer outcomes.
- Drive and deliver the Consumer Marketing prioritisation and planning through AGILE principles.
- Deliver transformation in our go-to-market approach to achieve operational efficiency and better outcomes.
- Partner with and influence business functions such as strategy, operations, finance, data and insights across both MCA and retail to achieve shared goals.
- Ensure Consumer Marketing continues to achieve an engagement score that attracts and retains leading talent.
- Take an enterprise approach and positively impact Marketing and Corporate affairs more broadly through collaboration and sharing best practice.
- Produce executive-level strategic recommendations and supporting artefacts by conducting research and collaborating with core stakeholders.
- Provide leadership and guidance to your Executive Manager cohort through cross functional planning/prioritisation and leadership team forums.
- Support senior executives on strategic projects.
- Provide strategic guidance to a team delivering a capability program that will empower and upskill the Consumer Marketing Team.
- Collaborate with and influence senior leaders across the bank.
- Navigate a complex, matrix organisation dynamic to drive best outcomes with an Enterprise mindset.
**We'd love to hear from people who have**:
- Extensive experience in a similar strategic and operational capacity within a marketing function
- Strong judgement and perspective that enable them to navigate complexity and deliver risk managed and optimised outcomes.
- A self-authored mindset enabling autonomous decision making.
- A curious mind that constantly seeks to solve problems for the benefit of others - including our team, business stakeholders and our customers.
- The ability to get into the detail whilst also being able to continue to see the bigger picture.
- Strong relationship building skills and can work confidently across a range of CBA functions to support Marketing in strategic projects.
- A passion for learning, development and building a team with an outstanding culture.
- Strong strategy and project management skills.
- Analytical and strong verbal and written communication skills - ability to communicate complexity in an accessible way.
- Commercial and financial acumen with the ability to track and optimise budgets and demonstrate ROI/ROMI.
- Financial services background is highly advantageous.
**Working at CommBank**
At CommBank, we support our people with the flexibility to balance where work is done with at least half their time each month connecting in office. We also have many other flexible working options available including changing start and finish times, part-time arrangements and job share to name a few. Talk to us about how these arrangements might work in the role you're interested in.
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