Job Description Of SEO Executive
The SEO Executive is responsible for coordinating and implementing search engine marketing programs for clients.
Position
SEO (Fresher's Or Experienced)
Job Type
Permanent
Current Openings
01
Job Location
Lucknow
SEO Executive Skills
Define requirements, tasks, and resources associated to SEO strategy
Manage and execute implementation of SEO strategy
Communication to clients, team, and management on strategy/project development, timelines, and results
Collaborate on client strategy and goal definition for success
Keep pace with SEO, search engine, social media and internet marketing industry trends and development
Contribution to the company blog and at least one social media community
SEO Executive Duties
Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific
Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, PDF postings, posts from analysts and customers)
Develop and implement link building campaigns
Develop, manage and execute communication/content strategies via social communities in coordination with client goals
Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)
Monitor and evaluate search results and search performance across the major search channels in order to improve rankings
Research and administer social media tools in support of clients' social media strategy
Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
Communication to team and management on project development, timelines, and results
Qualifications
UG: Any Graduate - Any Specialization, B.Tech/B.E. – Any Specialization, Computers, CS/IT, MCA - Any Specialization, Computers, BCA - Computers PG: M.Tech - Any Specialization, MBA – Computers CS/IT
Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process
Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)
Experience working with CMS and building/administering content in multiple CMS environments
Knowledge of HTML/CSS and website administration
High-level proficiency in MS Excel, PowerPoint, and Word
Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
Knowledge of PPC programs and optimizing data gathered from both organic and paid sources.
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