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Head of seo

Melbourne
WebOracle
SEO Manager
Posted: 21 May
Offer description

Are you a driven SEO professional with a passion for all things search and a strong understanding of how the landscape is evolving?

We’re looking for a Head of SEO with 5–10 years of experience who can lead strategy while staying hands‑on, curious, and up to date with the latest trends, especially in AI and how it’s shaping the future of search.

In this role, you’ll bring a balanced perspective between client success and business outcomes. You’re highly organised, detail‑oriented, and focused on delivering real results. You understand how to build and execute strategies across technical SEO, content, and backlinks, and you’re confident adapting your approach as algorithms and technologies evolve.

You’re someone who genuinely enjoys learning, testing, and improving, always looking for smarter, more efficient ways to drive performance. At the same time, you know how to communicate clearly with clients, build strong relationships, and bring a commercial mindset to everything you do.

If you’re passionate about SEO, excited by innovation, and ready to take ownership of meaningful results, we’d love to hear from you.


About the Role

We're looking for a seasoned Head of SEO to step into a leadership position and drive search performance across our client portfolio. This is a hands‑on strategic role; you’ll own the SEO function end‑to‑end, balancing big‑picture thinking with day‑to‑day execution.

You’ll scale our search strategy for growth and keep us ahead of the curve as AI reshapes the search landscape.


What You’ll Do


Strategic Leadership

* Own and scale SEO strategy to drive efficient growth and increased market share
* Lead the communications with clients and their performance, ensuring operational excellence across accounts
* Manage and be accountable for SEO budgets, performance outcomes, and overall account health


Technical & On‑Page Excellence

* Lead full technical SEO audits across crawl, indexation, Core Web Vitals, structured data, and site performance
* Own on‑page optimisation, content planning and briefing, and off‑page authority building
* Develop and continuously evolve our search blueprint, including high‑converting landing pages and CRO initiatives


AI & Emerging Search

* Design and execute AEO tactics using the Answer Architecture Blueprint: entity optimisation, fan‑out sub‑query mapping, and content structuring for AI citation
* Monitor and improve client AI Share of Voice across Google AI Overviews, ChatGPT, Perplexity, Gemini, and Copilot
* Partner closely with our teams to deliver aligned growth outcomes
* Collaborate with Paid Media, Content, Design, and Backlinks teams to deliver integrated outcomes
* Provide clear ROI reporting and performance insights to senior stakeholders, linking marketing outcomes to commercial impact


Team Development

* Coach and develop a small team of SEO specialists to deliver consistent quality across the portfolio
* Build and embed a structured test‑and‑learn environment that enables rapid experimentation while managing risk


What We’re Looking For

* Deep, current expertise in SEO: you live and breathe search and genuinely enjoy staying on top of algorithm updates, emerging tools, and industry shifts
* Proven ability to deliver measurable results for clients and translate performance into clear, compelling reports
* Strong technical foundation paired with excellent writing skills: you can produce concise, direct content and guide others to do the same
* Experience balancing technical SEO, backlink strategy, and content creation to build the right mix for each client
* A proactive, curious mindset: you spot new challenges early and tackle them head‑on


Benefits

* Performance‑based bonuses
* Close to public transport in Southbank (city end of Clarendon Street)
* State‑of‑the‑art offices with a relaxed, friendly office culture
* Gym, parklands, cafés, and shops nearby
* Shower facilities and after‑trip facility with a locker room
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