Are you a visionary marketer with a passion for the fashion industry? Do you have a track record of driving successful marketing strategies and building iconic brands? Grace Loves Lace, a leading bridal fashion brand, is seeking a dynamic and experienced Director of Marketing to join our growing business.
This role is based at our Global HQ in Burleigh Heads on the Gold Coast, Australia.
About Grace Loves Lace
Grace Loves Lace is a globally recognised bridal brand that embodies effortless luxury and celebrates individuality. With an expanding global retail presence and servicing brides in over 80 countries, Grace Loves Lace continues to experience rapid growth. We design and create exquisite wedding gowns and accessories that resonate with brides who value style, quality, and a unique bridal experience. Our brand is known for its commitment to sustainability, innovation, and empowering women to be their authentic selves on their special day.
The Opportunity
As Director of Marketing, you will play a critical role in shaping and delivering the marketing vision for Grace Loves Lace. Working closely with the CEO, Founder, and Executive team, you will be responsible for developing and executing comprehensive marketing strategies that drive brand awareness, customer acquisition, brand loyalty, and revenue performance.
This is a highly hands-on leadership role, ideal for someone who enjoys being involved in both strategy and execution. You will lead a talented marketing team while remaining closely connected to campaigns, content, and performance across all channels.
Key Responsibilities
* Develop and implement innovative marketing strategies to drive brand growth and awareness, both online and offline
* Work closely with the CEO, Founder, and Executive team to align marketing initiatives with overall business objectives
* Lead, mentor, and support a team of marketing professionals, fostering a collaborative and high-performance culture
* Take a hands-on approach to creating and executing integrated marketing campaigns across digital, social, brand, influencer engagement, events, and PR
* Drive customer acquisition and retention through effective targeting, segmentation, and personalised marketing initiatives
* Oversee the development of compelling content that aligns with brand values and resonates with our target audience
* Collaborate closely with design and product teams to ensure consistent brand messaging and customer experience
* Monitor market trends, competitive landscape, and consumer insights to identify growth opportunities
* Build and maintain strong relationships with agencies, media partners, influencers, and industry leaders
* Track, analyse, and report on key performance metrics, ROI, and campaign effectiveness, adjusting strategies as needed
Skills & Experience
* Proven experience in a senior marketing leadership role, ideally within fashion, luxury, or lifestyle
* Strong track record of developing and executing marketing strategies that deliver revenue and brand growth
* Deep understanding of digital marketing, social media, and e-commerce platforms
* Strong confidence using Google Analytics, including GA4
* A hands-on leader who enjoys being involved across all areas of marketing and leading by example
* Ability to mentor, coach, and develop marketing team members
* Strategic thinker with strong analytical and data-driven decision-making skills
* Creative mindset with a strong eye for brand, aesthetics, and storytelling
* Excellent communication and presentation skills
* Ability to thrive in a fast-paced, entrepreneurial environment
Our Benefits
* Work in beautiful Burleigh Heads with onsite parking
* Free barista-style coffee onsite
* Hybrid work-from-home options available (1 day per week)
* Employee Discount Platform across major Australian retailers
* Car Novated Leasing / Salary Packaging available through Flare
* Pet-friendly workspace
* Be part of a passionate team in a growing global business
* Ongoing development and learning opportunities
* Generous staff product discounts, team rewards, monthly recognition program, bi-annual celebrations, and more
As this is a critical role within our business there will be multiple recruitment stages including an assessment for the candidate to complete. Although we value the time and effort you have taken to apply for this role we will only be contacting candidates who have been successful at progressing through to interview stage. Thank you in advance for your time and consideration in joining GLL.
Grace Loves Lace has always been, and always will be, committed to provide an environment free of discrimination and harassment to our candidates, employees, customers, and suppliers. We are committed to equal opportunity and recruitment decisions are based on merit and business needs. We do not base decisions on any classifications protected by federal, state or provincial and local laws and ordinances. Reasonable adjustments are available to qualified individuals.