* A rapidly transforming Fortune 500 B2C company
* Strong, established business model with consistent growth
* A company that focuses on being involved and giving back to the community
WHAT THEY OFFER YOU
* Significant professional growth opportunities - they will pay for your courses to learn new technologies
* Strong, tenured leadership with a clear vision and strategy
* Remote flexibility
LOCATION:
* Primarily remote in Charlotte, NC
Responsibilities:
* Team Leadership & Management: Lead and mentor a team of Brand Managers, providing strategic direction, setting performance expectations, and tracking KPIs to drive growth and efficiency.
* Brand Strategy Development: Guide the creation and execution of brand strategies, ensuring alignment with business goals and identifying market opportunities, consumer insights, and target audience needs.
* Manage relationships with OEMs and franchisees, setting and executing brand strategies that align with corporate objectives and ensure consistent brand representation across all partner channels.
* Process Optimization: Develop and maintain scalable marketing processes, ensuring best practices are followed for impactful brand initiatives across retail stores.
* Cross-Functional Collaboration: Work closely with the CMO and other business leaders to align on marketing priorities, brand positioning, and performance metrics to achieve measurable results.
* Budget & Performance Oversight: Oversee marketing budgets, monitor expenses, and adjust strategies as needed based on performance data, ensuring alignment with brand goals and financial targets.
The Background that Fits:
* Industry Experience: 8-10+ years of relevant marketing and brand strategy experience, with a strong background in automotive retail. (MUST have 5-8+ years of experience with a motor vehicle manufacturing company or automotive retail group)
* Proven experience building and managing OEM relationships, with strong presentation skills and a successful track record of interfacing with executive leadership to influence strategic partnerships and drive business outcomes.
* Analytical & Budget Management Skills: Strong analytical skills with a focus on ROI, cost efficiency, and budget management for marketing initiatives to ensure optimal performance.
* Experience Managing Large Budgets & Direct Reports: Proven ability to manage significant marketing budgets and lead teams of direct reports, ensuring financial targets are met and team performance is optimized.
* Preferred experience with Salesforce Marketing Cloud and Google Analytics for managing integrated marketing campaigns, tracking performance, analyzing consumer behavior, and driving data-informed decisions.
Seniority level
* Seniority level
Director
Employment type
* Employment type
Full-time
Job function
* Industries
Retail Motor Vehicles
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