Overview
Regional Sales Manager – Ethnic Market & HORECA (Australia & NZ) within a leading global FMCG organization. Location: Sydney or Melbourne, Australia. Relocation support available for the successful candidate. This role focuses on driving growth in Modern Trade, Ethnic Trade, and HORECA channels across Australia and New Zealand.
About the Company
A leading global FMCG organization with a strong international presence, known for delivering high-quality products across multiple markets. The company is expanding rapidly in Australia and is seeking a dynamic professional to drive growth and strengthen its footprint.
About the Role
We are seeking a highly motivated, results-driven Sales Manager with a strong background in FMCG, Modern Trade, and Ethnic Trade channels. This role is ideal for a go-getter who thrives on driving sales, building relationships, and managing high-volume distributor operations.
What We’re Looking For
- Strong self-motivation, enthusiasm, and a passion for selling
- Proven sales & revenue orientation with analytical ability
- 10 years min experience managing Modern Trade accounts (e.g., Costco, Woolworths, Coles)
- In-depth knowledge of Australian Ethnic Trade & HORECA channel in the FMCG Food space
- Familiarity with Sydney, Melbourne, Brisbane, Adelaide and Perth markets
- Experience in commodities & managing multiple distributors with high volumes
Key Responsibilities
- Sales Management (Primary & Secondary)
- Achieve sales targets across assigned markets
- Identify & develop new markets, especially Ethnic Trade & HORECA channels
- Ensure smooth order flow, timely payments & coordination with supply chain
- Execute brand growth strategies, sales promotions & product launches
- Conduct market visits, competitor analysis & ensure visibility in retail outlets
- Train distributor sales teams & enhance market operations
- Manage inventory & stock replenishment
- Plan annual & quarterly budgets
- Approve distributor spends aligned with performance
- Optimize BTL activities & promotions to improve profitability
This is a unique opportunity to make a significant impact in a global FMCG business. You’ll be at the forefront of driving market expansion, brand presence, and revenue growth in Australia’s key cities as well as New Zealand, while working alongside a passionate and collaborative international team.
Location & Eligibility
Please note: The candidate must be currently based in Australia, either an Australian citizen or resident.
Seniority level
- Mid-Senior level
Employment type
- Full-time
Job function
- Sales, Distribution, and Strategy/Planning
- Industries: Food and Beverage Manufacturing, Wholesale Food and Beverage, and Wholesale Import and Export
We are not including extraneous postings or non-relevant notes in this refined description. This job description reflects the responsibilities and qualifications for the Regional Sales Manager – Ethnic Market & HORECA role in Australia & NZ.
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