Global Antenna Segment Leader
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* We are seeking a strategic and driven leader to head marketing initiatives across our antenna portfolio, focusing on combo and external antennas.
* This role is responsible for developing and executing global go-to-market strategies that drive growth, increase brand visibility, and expand presence in key vertical markets.
About the Role:
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* Lead global segment marketing strategy for embedded, external, and combo antennas, ensuring alignment with product development and sales goals.
* Identify and assess new markets, customer segments, and use cases for antenna products, focusing on high-growth verticals.
* Create targeted promotional content and marketing campaigns that drive awareness, generate leads, and support sales enablement across global regions.
* Drive thought leadership through white papers, case studies, webinars, and industry event participation.
* Monitor market trends, customer feedback, and competitive activity to inform strategy and positioning.
* Own and track marketing KPIs for the antenna segment, continuously optimizing campaigns and messaging for improved performance.
Requirements:
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* Bachelor's degree in Marketing, Engineering, Business, or a related field; MBA is a plus.
* Minimum of 3 years of experience in a marketing role within the antenna industry, with a strong focus on combo and external antennas.
* Fluent in written and spoken English.
* Deep understanding of antenna technologies, applications, and key markets.
* Proven track record of developing and executing marketing strategies that successfully target and engage new customer segments.
* Strong storytelling skills and the ability to translate technical features into value-driven messaging.
Key Responsibilities:
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* Develop and execute go-to-market strategies for antenna products.
* Lead marketing teams and ensure effective campaign execution.
* Monitor market trends and competitor activity.
* Track and analyze marketing KPIs.
What We Offer:
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* Opportunity to lead and develop a marketing team.
* Collaborative and dynamic work environment.
* Competitive salary and benefits package.