**About Woolworths Group**
Woolworths Group is a food and everyday needs retailer united by the shared purpose of creating better experiences together for a better tomorrow. With more than 1,400 stores across its Woolworths Supermarkets, Countdown Supermarkets (New Zealand) and BIG W brands, and fast-growing eCommerce businesses, Woolworths Group is Australia and New Zealand’s largest retailer. A top 10 company on the Australian Securities Exchange (ASX), Woolworths Group employs more than 180,000 team members and serves more than 20 million customers a week.
**Role Purpose**
To deliver world class design improvement to all in store marketing campaigns and permanent communication for Woolworths Supermarkets and Woolworths Metro Brand, enhancing the customer experience aligned to brand and business strategic objectives.
You will be leading the execution of various campaigns and projects for both Woolworths Supermarkets and Metro stores, to improve the customer journey for Recent, Renewal and Fleet stores.
Working across both the Woolworths Metro team and Supermarkets Brand & Reputation team, the role will:
- Focus on the role and location of POS and permanent signage - clear definition of what goes where, how we execute campaigns and what remains always on
- Deliver sales driving strategies through in store communications throughout the shopper journey, heroing value to build baskets and gain customer loyalty
- Actively drive and manage marketing campaigns activity and suggest strategic and tactical solutions to meet the companies KPIs
- Align cross functionally to deliver to our 20 million weekly customers with integrated communications to build brand awareness and brand loyalty
- Responsible for efficient and effective advertising, campaign and project management, implementation and delivery on time and on budget
- Understand customers for Supermarkets and Metro to strategically engage, educate and disrupt the shopper journey through key in-store touchpoints
- Lead customer research, analysing campaign effectiveness and ROI. Post evaluation of campaigns to be delivered with recommendations for future activity
- Deliver tangible step-change initiatives, either as stand alone pieces of work or dovetailed into existing projects
- Work with the In Store Marketing agency to bring campaigns to life, interpreting creative style guides to deliver best in class disruptive communications
- Work directly with the printers for print briefing, allocations, prototypes and delivery to stores via DC distribution
- Financially accountable, ensuring campaigns and projects are delivered within budget whilst maximising spend through negotiating and cross quoting with vendors, including processing of invoices in iBuy
**About you**
- International best practice in retail store marketing processes, execution and how retail operates on the ground
- Delivered bold, simple, effective and sustainable solutions from within large benchmark global multi-functional retail organisations
- Knowledge of the detailed component parts that make up a store journey for customers
- Financial best practice - budgeting, forecasting, reporting
- Robust commercial acumen with excellent project planning and financial management skills
- Excellent leadership, teamwork and interpersonal skills, continually developing, inspiring and maintaining open, honest and trusting relationships to deliver results.
- Ability to deliver bold, simple, effective and sustainable solutions from within large benchmark global retail organisations
**Grow with the Group
As an inclusive, team-first company, our people are at the core of everything we do.
We care deeply about creating a workplace where our team members feel valued, respected and empowered. We are committed to providing equal opportunity regardless of gender identity, ethnicity, disability, sexual orientation or life stage. We are proud to be recognised as a Gold Tier Employer in the Australian Workplace Equality Index for LGBTQ+ inclusion and as an Employer of Choice for Gender Equality by the Workplace Gender Equality Agency.
As our Group continues to evolve, innovate and support our communities, we encourage our team members to do the same with their own careers, by providing ongoing opportunities to grow and make a real difference.
We value flexibility, and encourage our team members to work in ways that meet their work/life commitments and support their wellbeing.
We work hard to create a safe and inclusive environment for all, and most importantly, we're all about creating better experiences - for our customers and for each other.
**We’d love to hear from You
Our Talent Acquisition Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Woolworths Group is not responsible for any fees related to unsolicited resumes.
📌 In-store Marketing Communications Manager
🏢 Woolworths
📍 Bella Vista