Marketing Communications Manager
We are seeking a highly skilled marketing communications professional to join our team. As a Marketing Communications Manager, you will be responsible for developing and executing strategic marketing plans to further strengthen our brand position and drive member acquisition and engagement.
Key responsibilities include:
* Developing and executing B2B and B2C marketing strategies to increase brand awareness and generate prospective member leads
* Overseeing paid and organic communication channels including email, search and social media
* Planning and executing promotional campaigns to generate and nurture prospective member leads through the sales funnel and increase existing member engagement
* Creating and updating marketing and promotional materials including the website, photography, videos, email templates, signage and sales brochures
* Working closely with the Member Growth and Retail Growth teams to provide them with effective marketing tools and resources
* Partnering with the Events team to plan and execute local events including new site openings, exhibitions, conferences and existing member events
* Tracking, measuring and reporting on the success of marketing campaigns and initiatives including website analytics, email analytics, organic and paid social analytics and SEM
* Managing relationships and overseeing the performance of external agencies and contractors
Requirements:
* 6+ years of experience in a B2B marketing role in the hair and/or beauty industry, coworking, commercial property, hospitality or similar space
* Strong digital marketing experience including with CRM & CMS platforms, organic and paid social media, email and SMS and Google AdWords
* Strong creative design skills or with the ability to direct others
* Proficiency in marketing analytics and reporting
* Experience with HubSpot or a similar CRM platform will be looked on favourably
* Technically competent and able to work with online software applications including MS Office, Google Workspace, Zoom, Slack, Asana and Canva
* Bachelor's degree in Marketing, Communications, or a related field
Benefits:
* Flexible hybrid working
* Being a key member of an energetic, dynamic and entrepreneurial founding team who stands for more than just their bottom line
* Professional hair and beauty product and services discounts
* Scale your skills as the company scales the operations and locations
* Being supported to make a social and environmental impact