We are seeking a Multimedia Specialist to spearhead our marketing efforts. As a multifaceted role, this individual will be responsible for crafting compelling content, refining digital experiences, and generating high-quality leads that drive business growth.
Key Responsibilities:
* Create high-quality multimedia content for social media, paid campaigns, blogs, and the website.
* Develop a user-centric approach to website UX structure, sitemap, and UI design on HubSpot.
* Design and implement landing pages, forms, CTAs, and gated content that drive conversions.
* Evaluate and refine written content for clarity, structure, and SEO performance.
* Collaborate with marketing and creative agencies, external service providers, and TV broadcasters to deliver successful campaigns.
* Design print assets, advertisements, and marketing collateral that resonate with our target audience.
* Co-ordinate trade show participation, including planning and on-site coordination.
* Support the development and rollout of new brand identity and corporate design system.