Who is Audika?
Audika is part of Demant, a world-leading hearing healthcare group that offers solutions and services to help people with hearing loss. Worldwide the group employs more than 22,000 staff in more than 30 countries and distributes hearing healthcare and intelligent audio solutions to people in more than 130 countries.
In Australia, Audika has over 350 clinics who provide hearing services to our valued clients. We strive to put hearing care on the health care agenda and to improve the quality of life of people living with hearing loss.
#audika_Australia
About the role:
Act as the custodian of the Audika master brand, ensuring consistent brand governance across all touchpoints - throughout the customer journey and in both external and internal communicationsLead Audika’s social media channels (including influencer and ambassador programs) and public relations (earned media), leveraging agency support while developing in-house content where required.Build and maintain a library of client and clinician stories to create compelling brand narratives for owned and paid channels.Support the local execution of integrated brand marketing campaigns and content that strengthen brand presence and drive engagement, with a focus on social media and PR.Enhance the in-clinic retail experience by attracting prospective customers into hearing clinics and nurturing them from entry through to fitting.Drive geo-targeted marketing initiatives with brand content to support newly acquired and cluster clinics, including retail opening events, PR, and social activities.Collaborate with the Corporate Relations Manager to develop brand content for third-party partnerships.
Key Accountabilities
Social Media Channel Management
Manage all social media (organic & boosted) brand campaigns and activity, including planning, execution and reportingCollaborate with the Performance Media Manager to ensure social channel content is aligned and cohesive across both organic and paid mediaLocalise creative provided by global brand team to ensure it is optimised for performance and compliant within industry guidelines & regulationsEnsure campaigns resonate with target audiences and effectively communicate identified key messages according to our local communications frameworkGenerate content in-house (where required) to support select events, new clinic openings and earned media activities
Public Relations (Earned Media)
Manage all public relations (earned media) brand campaigns and activity, including planning, research (if required), execution and reportingDrive tactical activations, such as World Hearing Day and retail offers/promotionsSupport earned media surrounding product launches highlighting state-of-the art technology with Audika brands’ personalised care and expertiseDrive in-house press releases and media outreach to journalists/editors, to support geo-targeted clusters and new clinic launches
Clinic/retail environment
Bring the Audika brand to life within the clinic/retail environmentSupport the develop in-clinic sales tools (when required) that arm leads and clients with the right information at every touch point, harnessing customer journey triggers and overcoming barriers to purchase
New Clinic marketing
Develop and implement marketing activity that promotes newly opened clinics and builds their client base, setting them up for success. Activities could include social media posts, PR and geo-targeted media.
Other duties:
Act as the primary point of contact for internal and external stakeholders on all brand-related matters, implement best practice and measure operational excellence for continual improvement. Work with the global brand team as well as conduct your own regular market analysis and consumer research to understand market trends, competitive landscape, and consumer behaviours. Use these insights to help inform brand strategies, tactics and optimisationsCollaborate within a broader marketing team to ensure alignment with overall brand strategy and business objectives. Assist with mapping the customer journey to ensure consistent integration of messaging, design and look and feel through all channels and touchpoints.
You will be successful in this role if you have:
Desired Skills:
A broad understanding of marketing in order to contribute meaningfully to overall brand building and performance across the teamExperience managing a social media