Senior Brand Manager
At Cobram Estate, we don't just make extra virgin olive oil — we grow it, harvest it, press it and proudly put our name on it.
As Australia's leading producer of premium extra virgin olive oil, we are vertically integrated from grove to bottle, and committed to quality, integrity and long-term sustainability.
We're now looking for a Senior Brand Manager to play a key role in shaping and growing our iconic brands, including Cobram Estate and Red Island.
This role would suit either a high-performing Brand Manager ready to step up, or a Senior Brand Manager with a couple of years' experience looking to take on broader commercial ownership and impact.
The Opportunity
Reporting to the Head of Sales & Marketing, this role sits at the heart of our commercial function.
You'll lead brand strategy end-to-end — from consumer insight and portfolio strategy through to innovation, execution and performance delivery.
You'll balance strategic thinking with hands-on execution, working closely with Sales, Finance, Operations and external partners to deliver sustainable growth, increased market share and improved farm-gate returns.
Portfolio & Brand Leadership
Bring Cobram Estate's authentic, vertically integrated story to life internally and externally
Lead annual brand planning aligned to agreed A&P budgets
Use market, category and consumer insights to drive brand growth and long-term value
Manage creative, media and research agencies to deliver strong ROI
Partner with Sales on pricing and promotional strategies to improve farm-gate returns
Ensure consistent brand messaging across PR, social, digital and health channels
Communicate key marketing initiatives, performance and insights across the business
Support and mentor marketing and commercial team members as required
Brand Management – Cobram Estate & Red Island
Deliver IRi reporting and translate insights into clear commercial actions
Track and improve brand health metrics, ROI and market performance
Lead a rolling 3–5 year NPD plan across product and packaging
Develop customer and channel plans in close collaboration with Sales
Manage consumer research programs and key media/influencer partnerships
What We're Looking For
We're looking for someone commercially minded, curious and driven — who loves building brands and is ready to grow their leadership impact.
You'll bring:
A Bachelor degree in Marketing, Business or similar
Experience in FMCG brand management (either stepping up or early Senior Brand level)
Proven contribution to brand growth and commercial outcomes
Exposure to brand P&L management, pricing and promotional investment
Strong understanding of Australian retail channels (Coles, Woolworths & independents)
Strong analytical skills with the ability to turn data into insight (IRi experience preferred)
Experience supporting or leading NPD projects from insight to on-shelf execution
Exposure to consumer research, digital, social and PR activity
Excellent communication and stakeholder management skills
A proactive mindset with the confidence to take ownership and learn fast
Willingness to travel as required
Life at Cobram Estate
Our values guide how we work every day:
Honesty – Doing what's right, always
Passion – Caring deeply about our people, products and brand
Humility – Leading with confidence, without ego
We are equally committed to safety, food quality and continuous improvement, and expect every team member to play their part.
Why Join Us?
Work on iconic FMCG brands with genuine provenance and purpose
Strong exposure to commercial decision-making and P&L ownership
Collaborative, down-to-earth culture with high standards
Opportunity to make a real impact in a growing global business
How to Apply
Please apply with your CV and a brief cover letter addressing the following key points:
Your background and interests/qualifications – making you the right candidate for this role
Something unique about your background and experience that you would bring to this role and the CBO team
PLEASE NOTE: WE ARE UNABLE TO ACCEPT TELEPHONE CALLS - PLEASE APPLY THROUGH SEEK.
We will be reviewing applications as they are received.
Only short-listed candidates will be contacted.
Personal information provided will be used for recruitment purposes only and will be treated in the strictest confidence.
Satisfactory police screening check required.
Unsolicited CVs from recruitment agencies will not be accepted.
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