As a specialist in marketing strategy, you will play a pivotal role in driving business growth through targeted campaigns and brand management. Your responsibilities will include developing tailored marketing materials for agents, executing integrated national marketing initiatives, and managing internal communications channels.
Key Responsibilities
* Create compelling marketing collateral for our sales teams, encompassing localised campaigns, brochures, social media content, and signage.
* Oversee the development of national marketing campaigns from concept to launch and post-campaign analysis.
* Manage our intranet, email systems, and WhatsApp community, ensuring seamless internal communication.
* Take ownership of our digital design platforms, championing continuous improvement and innovation in digital and print assets.
* Collaborate with our Digital Marketing Specialist to manage our website, social media, and content creation.
* Nurture relationships with external partners, briefing agencies, reviewing creative work, and maintaining alignment with brand guidelines.
* Support the broader marketing team with event coordination, including awards and recognition programs, and conferences.
Requirements
* Possess tertiary qualifications in marketing, communications, or a related field, accompanied by relevant industry experience.
* Demonstrate a strong understanding of brand consistency and campaign development across traditional and digital marketing channels.
* Showcase experience supporting or working closely with large sales networks, and a genuine interest in creating tools and campaigns that drive sales success.
* Exhibit clear and confident communication skills, with strong writing and stakeholder engagement abilities.
* Prove proficiency in tools like Canva, Adobe Creative Suite, Meta Business Suite, CRM systems, and email marketing platforms.
* Demonstrate excellent organisation and project management skills, with high attention to detail and ability to manage competing priorities.