ABOUT THE ROLE
Flex Fitness Equipment is Australia's leading retail fitness equipment brand, built on high quality gear, expert advice and an end-to-end service experience. We're growing fast and looking for a hands‐on content creator to fuel our social presence with authentic, high‐volume UGC-style content across Meta, Instagram, TikTok and beyond.
This role is 3 days a week but outputs like a full‐time creative — you'll be organised, fast, and deeply comfortable in front of (and behind) a camera.
WHAT YOU'LL DO
Content Creation
* Shoot and edit 30+ pieces of content per week including Reels, TikToks, Stories and static posts
* Create authentic UGC-style videos showcasing Flex products in home gym and lifestyle settings
* Produce before/after, unboxing, installation and product demo content
* Develop content series targeting all three customer profiles (serious gym-goers, dads getting back into fitness, women working out at home)
* Repurpose long-form content into short-form clips and platform-native formats
Social Media Management
* Own the scheduling and publishing calendar across Instagram, TikTok, Facebook and YouTube Shorts
* Monitor comments, DMs and community engagement across all platforms daily
* Coordinate with the marketing team on campaign timing, sales events and product launches
* Manage and brief UGC creator partnerships and influencer activations
* Track content performance and feed weekly insights back to the marketing coordinator
WHAT WE'RE LOOKING FOR
* Proven ability to produce high-volume, high-quality content consistently — portfolio or active channels required
* Strong grasp of short-form video trends, hooks, pacing and platform algorithms (Meta & TikTok essential)
* Comfortable on camera and able to direct others — customers, staff or UGC creators — for shoots
* Experience with CapCut, Adobe Premiere Rush, or equivalent mobile/desktop editing tools
* Organised and self-directed — you can plan a week's content and execute it without heavy oversight
* Genuine interest in fitness, health or the home gym space
* Experience working with a retail or e-commerce brand is a strong advantage
NICE TO HAVE
* Experience running or supporting paid social campaigns on Meta
* Familiarity with Klaviyo, Shopify or e-commerce marketing ecosystems
* Background in gym, personal training or fitness retail
* Photography skills for product and lifestyle shoots
ABOUT FLEX FITNESS
Founded in Perth, Flex Fitness exists to make high quality fitness equipment accessible for everyday people — at home, in the office, and in commercial spaces. With retail stores across Perth, Adelaide and Brisbane, we provide a full-service experience from consultation and space design through to delivery and installation. We're growing and our content needs to reflect the quality of what we deliver.
Our three pillars:
* High Quality Value
* Industry Experts
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