Single Giving Appeals Specialist
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This is an incredible opportunity for a creative, agile, and strategic fundraiser to join our team. As part of the world's largest humanitarian movement, you will work across products and campaigns within Single Giving and Disaster Response & Recovery.
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About Us
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Australian Red Cross is an internationally established movement that brings people and communities together domestically and internationally in times of hardship while building on community strengths. As humanitarians, we put people first, listening to, understanding, and respecting each other.
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Role Summary
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You will be responsible for delivering compelling and effective appeals, understanding and analysing donor data, and giving supporters the best possible experience when they donate. This role requires strong direct marketing skills and works within the Engagement and Support Fundraising team to achieve shared goals across a range of products, campaigns, and projects.
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You will be responsible for the planning and implementation of supporter touchpoints within revenue generating programs. You will act as the central coordination point for your team engaging with supporters across regular giving, individual giving, mid-value, and raffles.
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* Responsible for the delivery of captivating and innovative appeals
* Work with copywriters and creatives to craft meaningful and impactful communications to donors
* Deliver and optimise the donor journey across allocated programs supporting revenue and engagement goals
* Work with channel specialists and the communications team on the execution of touchpoints ensuring supporter needs are met
* Liaise with teams to set-up financial processing for products/programs/campaigns
* Work with the Data Science team on activity code management
* Report KPIs against program and product strategies, budgets, and targets
* Manage holistic data brief for products/programs/campaigns
* Ensure initiatives meet regulatory requirements and standards
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Key Skills and Attributes
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