Digital Growth & E-Commerce Manager — Sydney (In-Person, Surry Hills)
Morning Made is five years in and already the fastest-growing coffee‑alternative brand on the planet, now in close to 20,000 doors globally and accelerating. Our mission is easy: build a more mindful, healthier morning ritual for the next generation. We take pride in being a startup and obsessed with execution and momentum. We’ve built a powerhouse team of 10+ in Sydney, and you’ll be joining the early NYC team, shaping the foundation of our US operations and helping drive the next phase of scale.
About the Role
We’re hiring a Digital Growth & E-Commerce Manager to drive performance marketing and e-commerce growth across channels. You’ll own paid acquisition, attribution, and funnel optimization while keeping a commercial lens on unit economics and growth. This role is for someone who has proven experience in scaling brands through ads buying and digital platforms - from Meta and TikTok to Instacart and Amazon.
Key Responsibilities
- Run and scale paid acquisition campaigns across Meta, Google, TikTok, Amazon, Instacart, and new/emerging platforms.
- Manage budgets and optimize for CAC, ROAS, and payback windows.
- Use Triple Whale, GA4, and other attribution tools to cut through noise and make profitable decisions.
- Own the e-commerce funnel (Shopify, Amazon, subscription, CRO), driving AOV, LTV, and conversion rate improvements.
- Collaborate with creative/content to produce performance-driven assets.
- Partner with finance/commercial teams to align growth with margin and revenue targets.
- Continuously test new channels, audiences, and formats.
Requirements
- 3+ years experience in e-commerce, performance marketing, or digital growth roles.
- Hands‑on media buying experience with significant budgets ($100K+/mo preferred).
- Proficient in Triple Whale, GA4, attribution modeling.
- Track record across Shopify, Amazon, Instacart, TikTok, and other digital platforms.
- Strong commercial mindset with ability to balance spend vs. profitability.
- Based in Sydney (Surry Hills office).
- Bonus: FMCG, CPG, or consumer brand experience.
Who You Are
- Growth operator with a bias for action and testing.
- Commercially sharp – you don’t just drive traffic, you drive profitable revenue.
- Data‑led decision maker with strong creative instincts.
- Entrepreneurial, scrappy, and thrives in a fast‑scaling brand environment.
Send applications to
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