We're the team behind two of Australia's most successful and fastest-growing beauty brands, ModelCo and MCoBeauty. Founded by entrepreneur and CEO Shelley Sullivan, we're beauty-obsessed, industry disruptors who pride ourselves on doing things differently, a progressive team with a strong work ethic and entrepreneurial spirit.
We create high end yet affordable beauty products that deliver premium results for our customers. Our heritage brand ModelCo is beloved for our innovative, on-trend colour cosmetics and award-winning self-tanning solutions. Our diffusion line MCoBeauty is Australia's leading luxe-for-less, cruelty-free and vegan beauty brand, a global viral sellout success story and the #1 best-selling makeup brand in Woolworths.
Due to significant growth, we're seeking a talented, highly motivated and passionate Digital & E-Commerce Manager to join our growing team. This is a fantastic opportunity to work in an exciting high growth business as we roll out our national and international expansion plans.
You will have 5+ years experience in a similar role, with proven experience scaling E-commerce brands revenue year on year.
**Responsibilities**:
- Create our global digital marketing strategy across scaling digital revenue in line with YOY KPI's
- Digital P&L ownership for the digital marketing department - ensuring profitability while achieving KPIs
- People leadership - lead, coach and mentor a team of high performers
- Advertising strategy and execution management
- End-to-end management of creative briefing (digital and retail)
- ECommerce strategy and execution, managing the optimization of product imagery/videos, banners, merchandising, inventory, prices, bundles, cross-selling, up-selling, categorization, shipping (Auspost & DHL) with the assistance of an ECommerce Executive.
- Manage SEO strategy and implementation - improving organic keyword rankings, managing redirects, backlinks, sitemap submission, structured data markup and PDP video transcript markup
- Create organic social strategy alongside social manager - growing social impressions, followers, traffic and revenue with competitions, giveaways and brand partnerships through Tik Tok, Instagram & Facebook
- Manage the retail digital strategy - Woolworths, Chemist Warehouse Big W, Best & Less and support internal distributors
- Manage customer service team, ensuring communication with customers is effective, front of house and office management is at required standard of wider team
- Manage the marketing calendar for the marketing team, ensuring all promotions, EDMs, Banners and activations are mapped clearly.
- Create and manage templates and processes for the digital marketing team
- Conduct industry research to develop original content ideas and identify new opportunities that drive increased brand awareness and conversions
- Upskill team on best practice for all channels
- Manage brand folders and ensure these are kept up to date for the wider teams and external requests
**Requirements**:
- 5+ years' experience in a digital marketing management role, preferably within a beauty, fashion, retail or agency environment
- Excellent management skillset
- Passion for beauty and bachelor's Degree or equivalent experience in a Marketing or related field
- Proficient in Microsoft Office Suite
- Ability to work collaboratively in a team environment and motivate your team
Company Perks
- Competitive salary package + KPI Bonus Structure
- Product allowance
- Fantastic collaborative company culture
This is a full time role, with head office being based in Rosebery, Sydney NSW.