At The Beauty Chef, we believe beauty begins in the gut, and we're looking for a strategic, commercially driven Content & SEO Manager to lead our brand storytelling and digital content performance across all markets.
This is a key role at the intersection of brand, product and e-commerce, owning how we show up across web, EDM, campaigns, PR and product, while ensuring every touchpoint is optimised for search, engagement and conversion.
The Role
Reporting to the Head of Marketing, in this 12-month parental leave cover role, you will lead the planning, creation and optimisation of all brand content across Australia and international markets. You'll own the content calendar, drive SEO and AIO execution, and ensure a seamless, elevated digital experience across every channel. In this role, you will think strategically, execute precisely and understand how strong content drives commercial results.
Key Responsibilities
Develop and execute a clear, commercially focused content strategy
Own and manage the end-to-end content calendar
Lead SEO and AIO optimisation to increase traffic, engagement and conversion
Write and oversee all brand copy including web, product, EDM, campaigns and PR
Drive content for new product launches and key marketing moments
Manage website content uploads (Shopify essential)
Partner with E-Commerce and Social teams to ensure cohesive messaging
Review and manage external contributors to maintain brand standards
Lead blog and evergreen education strategy
Support PR, retail and sales storytelling initiatives
Draft and review product label copy across AUS, USA, NZ and UK markets
Ensure TGA and international regulatory compliance
Liaise with Regulatory Affairs and internal stakeholders through NPD processes
Oversee artwork sign-off and content accuracy
What You Bring
5+ years' experience in content management
Strong SEO strategy and optimisation experience
Shopify experience
Exceptional writing and editing skills
Deep understanding of the beauty/wellness industry
Strong stakeholder management capability
High attention to detail and brand integrity
Passion for health and wellness
Why Join Us
Be part of the continued growth story of one of Australia's leading ingestible beauty brands, with a great team culture, office environment and many beautiful benefits.
If you're commercially minded, digitally sharp and passionate about wellness, we'd love to hear from you.