MyPass Global is a B2B SaaS platform built for workforce compliance in mining, energy, oil and gas, and heavy industry. Founded in Sydney in 2013, we connect over 1,500 organisations and 160,000 verified workers across Australia, New Zealand, Chile, and North America.
THE ROLE
You are the execution engine for MyPass marketing in 2026. You'll own delivery across four strategic pillars.
Events & Webinar Experiences
* Own end‐to‐end delivery of the annual events calendar (Perth, Brisbane, Melbourne) – executive roundtables, conference fringe events, VIP dinners, and stakeholder‐segmented webinars.
* Manage venue sourcing, speakers, logistics, registrations, and post‐event follow‐up.
* Coordinate quarterly executive engagement and roundtable formats that drive pipeline.
* Build content from each event: produce 5‐8 assets across formats and audiences.
Content & Thought Leadership
* Support AEO/SEO content production targeting high‐value buyer queries (target 5 articles per week via AI‐assisted workflows).
* Deliver to AEO strategy and activation plan, including G2 rating, reviews, and customer proof.
* Manage customer stories pipeline – structured case studies for BHP, Woodside, Chevron, Shell.
* Support thought leadership: LinkedIn content cadence, webinar appearances, industry submissions.
* Coordinate content deliverables across AI in Workforce, Contractor Compliance, Contractor Mobilisation & Cost, Winning Work & Digital Skills Passport.
Paid Advertising
* LinkedIn campaign execution: sponsored content, message ads, retargeting targeted at ICP personas across Owner Operator and Service Provider segments.
* Manage Google Ads (Search and Display): keyword strategy, ad copy testing, landing page alignment.
* Run always‐on retargeting programs to re‐engage warm audiences from events, webinars, and gated content downloads.
* Oversee G2 and review site advertising to support AEO authority and conversion.
* Manage paid budget allocation and report on cost per MQL, SQL, and channel‐level pipeline contribution monthly.
* Brief and manage external agency or contractor support where needed.
ABM Campaigns & Champion Enablement
* Execute ABM programs for Tier 1 Owner Operator targets (1:1 named accounts) and Service Provider expansion (1:few cluster model).
* Understand AI workflows.
* Build champion enablement kit: ROI templates, cost‐of‐non‐compliance data, stakeholder‐specific one‐pagers.
* Manage LinkedIn targeted ads, content syndication, and always‐on paid campaigns.
* Coordinate nurture sequences in HubSpot across Safety, Finance, Procurement, and HR stakeholder personas.
Marketing Operations & Reporting
* Produce and analyse marketing performance data and optimise campaigns using HubSpot and analytics tools.
* Maintain HubSpot campaigns, account accuracy, and inbound lead experience.
* Oversee social media, branding, and merchandise for events.
* Serve as primary point of contact across the business for marketing requests.
YOUR BACKGROUND
* B2B marketing, ideally in SaaS, technology, or construction/industrial/resources sectors.
* Proven track record delivering events that generate pipeline.
* Hands‐on HubSpot experience – nurture, attribution, reporting.
* Experience marketing to multi‐stakeholder enterprise buying committees.
* Ability to write and brief compelling, sector‐specific content.
* Comfortable operating as a senior individual contributor without close day‐to‐day management.
* Familiarity with ABM strategy and execution (1:1, 1:few models).
* Strong project management.
* AI‐forward: already using AI tools to multiply output.
Who You Are
* You are a doer first – you don't wait for a playbook, you help write it.
* You are commercially wired – focus on pipeline and revenue, not just reach and impressions.
* You are comfortable with ambiguity – add structure rather than needing it.
* You work smarter with AI – you already know how to use AI to multiply output.
What We Offer
* Hybrid working – office presence in Sydney with travel for events.
* Direct access to the Fractional CMO and VP Sales – minimal hierarchy.
* Real ownership – run programs end‐to‐end.
* A genuinely interesting sector – workforce compliance is mission‐critical.
* AI‐forward culture – we expect you to work smarter, not just harder.
* A platform with genuine product‐market fit and enterprise social proof.
* Opportunity to shape the marketing function as it scales.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analysing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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