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Global conversion lead

Ballarat
Federation University Australia
Posted: 19 December
Offer description

Federation University Australia – Ballarat VIC
Play a critical role in driving the University's international student conversion outcomes.
Position details
Global, Engagement and Quality – Mt Helen Campus
Full-time, continuing appointment
HEW 7 - $100,779 p.a. plus up to 17% superannuation
Position closing date: 18/01/2026
Ranked number one university in Australia for First Generation Student Enrolments (Good Universities Guide ****) and with top rankings in Victoria around student support, social equity, skills and employment, we are driven to make difference to every student and the community providing lifelong learning, skills, and research locally, regionally, and globally.
With University and TAFE campuses in Ballarat, Berwick, Gippsland, and the Wimmera we are positioned to provide pathways from vocational education and skills training through to higher education.
About the role
The Global Conversion Lead plays a critical role in driving the University's international student conversion outcomes and supporting achievement of the University's international growth targets.
Working in close collaboration with Regional Managers, in-country teams and colleagues across the University, this position is responsible for developing and advancing conversion activities across key markets, increasing conversion across key touchpoints in the international student recruitment cycle.
Responsibilities
Ensure up-to-date product knowledge is disseminated across all in-country teams and act as a subject matter expert, serving as a conduit between the Global team, Marketing, Admissions and the Institutes
Manage the international offer-to-enrolment activities across all courses
Provide specialist expertise into student enrolment, course trends, international student recruitment and conversion activities across key courses
Work collaboratively to develop and implement international student recruitment process improvements
About you
Working closely with colleagues across the Global team, you will possess demonstrated experience in international student recruitment, sales, marketing or conversion campaign management.
You will possess the ability to engage prospective students and drive conversion in a complex and fast-paced environment.
Qualifications and skills
Extensive research and analytical skills
Proven experience in planning, delivery, and measuring targeted multi-channel campaigns
Strong interpersonal and written communication skills, with the ability to tailor messaging to diverse cultural audiences
High level of digital literacy, including experience using CRM or marketing automation systems
Proficiency in a second language is desirable
How to apply
Please apply by Sunday, 18 January ****.
Applicants are required to submit a resume and a response to the key selection criteria.
Additional information
Interviews will take place during the week commencing Monday 9 February ****
Applicants may note that the University will be closed from close of business Friday, 19 December ****, reopening on Monday, 5 January ****.
Federation University is committed to The Circle Back Initiative program, whereby we will respond to every applicant.
If you are experiencing technical difficulties with your application, please email the Recruitment team or phone ************.
Our position descriptions also list a contact person for job specific inquiries.
#J-*****-Ljbffr

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