Job Title
Digital Data Analyst & Martech Specialist
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Job Description
Drive business growth through data-informed decision-making in Flybuys' digital ecosystem. As a Digital Data & Martech Analyst, you'll focus on digital data analytics (80%) with a supporting component in marketing technology (20%).
Work across platforms and teams to ensure high-quality data capture, enable actionable insights and support personalized digital experiences.
* Design SQL queries and data pipelines in Snowflake for digital analytics and reporting.
* Evaluate data quality, completeness and timeliness across web and app platforms.
* Collaborate with data platform teams and developers to structure digital data for downstream analytics and reporting.
* Analyze user behavior to uncover product and marketing decisions insights.
* Deliver clear insights to stakeholders through dashboards, reports and presentations.
* Support campaign performance analysis and optimization recommendations.
* Partner with marketing and product teams to resolve identities, segment audiences and personalize strategies.
* Maintain digital analytics and MarTech platforms (e.g., Adobe Analytics, GA360).
* Integrate digital data with external media platforms (e.g., Google, Meta) for audience activation and measurement.
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Required Skills & Qualifications
Apply if you have:
* SQL skills and experience with Snowflake or similar cloud data warehouses.
* Strong experience with digital analytics tools like Google Analytics 360 or Adobe Analytics.
* A proven ability to translate complex data into clear insights using Power BI or similar.
* Experience working with cross-functional teams including engineers, marketers and product managers.
* Understanding of customer journey analytics and audience segmentation.
* Familiarity with MarTech concepts such as CDPs and tag management.
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Benefits
We offer:
* Flexibility to work from anywhere.
* Two well-being days per year.
* Volunteer leave.
* Ongoing learning and development programs.
* My Coles team member discount card.
* Be Well Programs – Mind/Body/Soul.
* Quarterly All Team events.
* New starter kit merchandise.
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