About the Role
As a Social Media Specialist for Accent Brands, you will play a pivotal role in shaping and executing our social media strategy. You will build brand love through engaging content and support partnership opportunities to grow our audience.
Your Key Responsibilities:
* Lead Creative Direction: Ensure global brand guidelines are adhered to on all social platforms and digital campaigns.
* Collaborate with Brand Marketing Teams: Communicate key stories across brands.
* Build Strategies for Growth: Drive social growth, revenue, engagement, and awareness.
* Influencer Marketing: Identify, negotiate, and manage influencer partnerships.
* Social Media Account Management: Plan, build, and manage social media accounts including Instagram, Facebook, and TikTok.
* Paid Digital Campaigns: Work cross-functionally with the Digital Performance Marketing team to execute paid digital campaigns.
* Social Trend Identification: Identify new social trends, community leaders, influencers, and KOLs.
* Digital Campaign Reporting: Provide weekly and monthly reporting on digital campaigns, including KPIs and social revenue.
About You
To succeed in this role, you should have the following skills and experience:
* Content Editing Skills: Demonstrated sound skills in video and content editing.
* Social Media Trends: Ability to identify key social media trends across multiple platforms.
* Editing Platforms: Ability to use editing platforms such as Cap Cut, Adobe, and Canva.
* Brand Marketing Experience: Strong brand marketing experience and understanding of how brands can grow awareness.
* Collaboration: Passion to work collaboratively with marketing & sales teams.
* Public Speaking: Passion to speak confidently within both large, small, and individual audiences.
* Authentic Content Creation: Ability to create and edit authentic content captured through phone.
About Our Company
Accent Group Limited is the leading digitally integrated retail and distribution business in the Apparel and Footwear performance and lifestyle market in Australia and New Zealand. We are committed to creating an inclusive workplace that promotes and values diversity and inclusion.