Brand Marketing Visionary
We seek an inspired Brand Marketing Manager to shape, scale, and steward our brand as we grow across markets.
This pivotal role requires a creative yet strategic thinker who is equal parts brand storyteller, people manager, and data-literate decision-maker.
The successful candidate will take the reins on marketing direction, building and expressing our brand identity, identifying initiatives that move the needle, and devising strategy across markets.
Key responsibilities include:
* Defining and evolving the brand's voice, values, and visual language; creating compelling stories and campaigns that build emotional resonance and recognition.
* Shaping and growing our brand's presence across all touchpoints.
* Identifying opportunities and setting marketing strategy across channels, prioritizing initiatives that align with our mission and market potential.
* Leading and nurturing a high-performing marketing team, setting clear goals, offering direction, and creating a culture of creativity, accountability, and growth.
* Developing and executing integrated brand and sales campaigns, ensuring messaging, visuals, and timing align with company strategy and drive measurable impact.
* Collaborating with internal and external creatives to deliver consistent, high-impact assets and content.
* Working closely with the product team to launch new products and ensure messaging resonates with our audiences.
* Implementing collaborations with influencers and other brands to expand our reach.
* Using insights and analytics to refine tactics and track marketing effectiveness.
* Helping grow the brand in transnational markets, understanding how to localize without diluting the core brand.
* Staying attuned to cultural and industry trends as you tailor our brand's presence across all touchpoints.
About You:
* Experience in e-commerce environments and knowledge of converting storytelling into sales.
* Data literacy, interpreting insights to drive action.
* Exposure to product marketing and understanding how to position offerings effectively.
* Confidence giving creative direction and feedback when collaborating with designers, writers, and producers.
* A strong management style that brings out the best in others.
* The ability to see the bigger picture, spot opportunities, and make smart calls on where to focus.
* Ideal candidates have worked across borders, particularly in the USA, UK, or EU, with experience in brand activations preferred.
* A passion for sustainability and contributing to a more environmentally friendly future.
Seniority level: Mid-Senior level. Employment type: Full-time. Job function: Marketing and Sales. Industries: Manufacturing.