Audika is part of Demant, a world-leading hearing healthcare group that offers solutions and services to help people with hearing loss. Worldwide the group employs more than 22,000 staff across more than 30 countries, and distributes hearing healthcare and intelligent audio solutions to people in over 130 countries. In Australia, Audika has over 350 clinics that provide hearing services to our valued clients. We strive to put hearing care on the health care agenda and to improve the quality of life of people living with hearing loss.
About the role
Act as the custodian of Audika's master brand, ensuring consistent brand governance across all touchpoints
Lead Audika's social media channels and public relations, including influencer and ambassador programs, as well as earned media
Create compelling brand narratives for owned and paid channels
Support the local execution of integrated brand marketing campaigns and content that strengthen brand presence and drive engagement, with a focus on social media and PR
Enhance the in-clinic retail experience by attracting prospective customers into hearing clinics and nurturing them from entry through to fitting
Drive geo-targeted marketing initiatives with brand content, including retail events, PR and social activities
Develop brand content for third-party partnerships
Other Duties
Act as the primary point of contact for internal and external stakeholders on all brand-related matters, implementing best practice and measuring operational excellence for continual improvement
Work with the global brand team and conduct regular market analysis and consumer research to understand market trends, competitive landscape, and consumer behaviours, using insights to inform brand strategies, tactics and optimisations
Collaborate within a broader marketing team to ensure alignment with overall brand strategy and business objectives
Assist with mapping the customer journey to ensure consistent integration of messaging, design and look and feel through all channels and touchpoints
Qualifications & Skills
Undergraduate degree in Marketing, Communications or Business
3–5 years of experience in brand management with a proven track record in executing brand strategies and campaigns
Experience working on blue-chip brand(s)
B2C marketing experience
Previous experience as a Social Media Manager or PR/Comms Manager (preferred)
Healthcare industry or experience working in a regulated environment (preferred)
Ability to use design platforms (e.g., Canva), video creation/editing (e.g., InShot) and content planning tools (e.g., Trello)
Benefits & Work Arrangement
Hybrid working: 3 days in the office, 2 days working from home
'MyRewards' program – offers discounts to more than 400 retailers and services across Australia
Online Wellbeing centre – a platform offering activities, workouts, meditations, nutritional and financial advice
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