Job Title: Global Assistant Brand Manager
Business Function: Marketing
Location: 100VE
JOB PURPOSE
The Dove strategy is built around 3 fundamental pillars designed to deliver brand love and business results: 1) get more from the core; 2) market making innovation; 3) bring the brand in-culture. The “Global Masterbrand ABM, Dove international” role is pivotal in supporting the 3rd pillar of this strategy through an evolution and a measurable improvement of the Dove brand equity. The key responsibility of the role is to support the creation and the deployment of a compelling multi-year roadmap of consumer engagement initiatives for the totality of the Dove Masterbrand in PC. The objective is to evolve and improve the brand equity through: a) definition and deployment of a hyper-relevant articulation of the brand narrative that ensures effective consumer engagement and unlocks growth; b) definition and execution of Brand Purpose initiative (Brand-Do activities) to bring to life the brand mission as a key element of differentiation and the amplification of the same (Brand-Say campaigns); c) the adaptation of existing North American and/or creation of new social-first masterbrand campaigns that build brand fame in culture and strengthen brand power.
From a brand perspective, the role’s remit and responsibility includes the totality of the Dove PC Masterbrand, irrespective of the categories in which Dove operates (e.g. deodorants, skin cleansing, etc..).
RESPONSIBILITIES
- Support line manager in BrandVerse adaptation for design markets with cultural relevance.
- Creation of yearly brand engagement calendars for total Dove PC in key markets combining tentpole moments, product campaigns and always on content.
- Sharpen our purpose statement across PC categories, understanding and adapting to local nuances— with a particular focus on accelerating engagement and growth in Asia, where the biggest opportunities for brand expansion lie.
- Support major Brand Purpose initiatives and campaigns across PC specifically in Asia starting from China.
- Brand Content: The adaptation of existing North American and/or creation of new social-first masterbrand campaigns that build brand fame in culture and strengthen brand power.
- Analyse performance at the end of campaigns to identify successes and areas of improvement.
- Partner with Dove Masterbrand team to lead the engagement model transformation into “community first” and its implementation across top markets.
ALL ABOUT YOU
We are looking for a forward thinking and highly motivated talent to join the Dove International Masterbrand team, and support one of the fundamental pillars designed to deliver brand love and business results - bring the brand in culture. This role offers significant professional development with high interaction with multiple stakeholders and external partners. Following successful delivery in this role, the job holder would be well placed to progress their career in their chosen function, or in further innovation or engagement roles.
Experiences & Qualifications
- Relevant years in Marketing with experience in Beauty & Personal Care.
- Proven experience in working with a diversity of markets, with appreciation for local culture, ability to spot & leverage on market, social and cultural changes.
- You have high ambition for brand communication and a track record of successful campaigns.
- A “community first” mindset, delivered in bold campaigns that embed the brand into culture and create Fame/ Brand Love.
- A passionate crafter, that doesn’t compromise in the delivery of outstanding brand experiences even in high pressure circumstances.
- Solid experience in content creation for premium/beauty brands and strong skills in Crafting and Eye for Beauty.
- Previous experience in Dove Masterbrand is highly valued.
- A specialist in influencer marketing and social content.
- Excellence in influencing a wide variety of stakeholders; Has experience in effectively managing and driving the relationship with advertising agency partners independently.
- Ability to work autonomously in a fast-paced environment, able to remove barriers and move the brand agenda forward with support from line-manager when needed.
Skills required
- Agility : Self-driven, agile, and flexible in prioritising and owning complex project deliverables in a fast-paced working environment.
- Consumer love : ability to immerse in the lives of our consumers and shoppers, understanding their pain points, needs and desires, what delights them so as to craft most relevant innovations and comms
- Passion for high performance : A disruptive thinker with the curiosity and passion for new ideas and intelligent risk-taking. Putting great care and rigor into what we do, being accountable for and taking pride of our work.
- Strong interpersonal & Influencing skills : Build effective relationships with partners in different countries.
- Communication & leadership skills : Leading & galvanizing external partners, cross functional & local teams.
- Talent Catalyst : A strong team player with excellent written and spoken communication skills to foster an inclusive and empowered team.
- Eye and Love for Beauty : Attention to details and consistently delivers high-quality work
- Passion for Dove and its purpose.
- Someone that is motivated to do the “right thing” instead of the “easy thing”.
What We Offer
We offer a competitive salary and pension scheme, an annual bonus, subsidised gym membership, a discounted staff shop and shares. You’ll have the opportunity to work directly with our renowned and exciting brands in a flexible and hybrid working environment. Whilst the role is advertised on a full-time basis, we would be happy to discuss possible adaptable working options and what this may look like for you. We are a key advocate of wellbeing and offer a variety of support for our people including hubs, programmes and development opportunities. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all.
Diversity at Unilever
Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, including about our Employee Resource Groups, please click here Equity, Diversity & Inclusion at Unilever | Unilever.
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