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Ecommerce and digital marketing strategist

Sydney
beBeeMarketer
Ecommerce
Posted: 30 July
Offer description

Marketing Expert for Ecommerce Growth

A highly skilled professional is sought after to lead our ecommerce and marketing strategy.

This newly created role sits at the intersection of ecommerce, marketplace management, CRM, and performance marketing. Key responsibilities include ensuring online stores are optimised for conversion, supported by engaging automated CRM journeys and high-performing digital advertising campaigns.


About the Role:

* Craft a comprehensive CRM strategy and automate email journeys via Klaviyo.
* Manage Amazon marketplaces and develop targeted advertising campaigns.
* Spearhead paid media execution and campaign optimisation using Meta Ads Manager, Google Ads, and GA4.
* Analyse performance and funnel metrics to inform business decisions.


Key Qualifications:

* Bachelor's degree in Marketing, Digital Commerce, or related field.
* Minimum 3 years' experience in an ecommerce, CRM, or performance marketing role.
* Proficiency in using Shopify, Klaviyo, Amazon Seller Central, Meta Ads Manager, Google Ads, and GA4.
* Strong understanding of DTC ecommerce funnels and key performance indicators (CVR, ROAS, AOV, LTV).
* Experience managing and optimising paid campaigns with significant budgets.
* Familiarity with SEO and SEM principles.
* Excellent analytical and problem-solving skills.
* Ability to communicate complex data insights effectively.
* Proficiency in MS Office, Canva, and digital marketing toolkits.


Pursuing Excellence:

* Data-driven decision-making with a commercial mindset.
* Proactive approach with a 'test and learn' attitude.
* Naturally curious and committed to process improvement.
* Strong sense of ownership and accountability.
* Creative thinking with analytical rigor.
* Comfortable working independently and collaboratively within a dynamic team.
* Passionate about driving business growth through digital innovation.

Join us in shaping the future of ecommerce and marketing.

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