The GIANTS are on an exciting journey both on and off the field. With teams in the AFL, the AFL Women's League and Super Netball competitions, the GIANTS truly are a club like no other.
On field, the AFL team has quickly grown into one of the competition's most exciting teams with several players becoming household names across the country. Likewise, the on-field achievements of our AFL Women's and GIANTS Netball teams are seeing the club connect with more fans and followers than ever before.
Off field, the club's exciting, innovative, and fresh brand is growing as it engages with members, fans, the community and key stakeholders across Western Sydney, Canberra and Nationally.
The GIANTS ' AFL and AFL Women's teams are based at the club's elite training and administration facility in Sydney Olympic Park, with GIANTS Netball based adjacent at Netball Central.
At the heart of our brand, there's a GIANT in all of us, is the belief that everyone is a GIANT and by living our values and commitments we will deliver on our purpose – To create a club like no other that delivers the best family entertainment, wins premierships and enriches the lives of people in Western Sydney, Canberra and broader communities.
Job Description
Position Purpose
The Consumer Sales Manager is a key leadership role within the Consumer Team, responsible for the day-to-day execution of the GIANTS' revenue and engagement strategies across both membership and ticketing.
The Consumer Sales Manager drives both direct revenue outcomes and the broader campaign calendar that underpins long-term growth. They activate the full Consumer Sales ecosystem and collaborate across departments to ensure the GIANTS continue to grow our member and fan base in a sustainable, connected, and high-value way.
A central part of this role is connecting engagement with revenue: recognising that meaningful member and fan experiences drive avidity, connection, and ultimately stronger commercial outcomes. The Consumer Sales Manager is expected to lead with a mindset that every touchpoint (sales, service, matchday, community, content, campaigns, etc.) must deliver value to members and fans consistent with GIANTS values.
This role requires someone with experience in sports and entertainment, membership and ticketing sales or a related industry. The Consumer Sales Manager sets the rhythm, pace, expectations, and accountability standards that ensure the Consumer Team delivers outcomes every single week.
Reports To:
* Head of Consumer Sales
Other Key Relationships:
Internal:
* Consumer Team
* Finance Team
* Football Department
* Media Department
* Community Department
* Commercial Department
* AFL and AFLW Players
External:
* AFL Ticketing
* MSS
* AFL NSW / ACT
* Ticketing Agents
* Venues
* Community and Supporter Groups
Key Responsibilities:
Leadership and Team Performance
* Lead the day-to-day execution of revenue and engagement across membership and ticketing.
* Set and maintain a weekly operating cadence including reporting, pipeline reviews, campaign tracking, etc.
* Foster a member-first, revenue-driven culture where value, service, and connection drive commercial outcomes.
Revenue Generation
* Own and drive weekly, monthly, and seasonal revenue targets across membership and ticketing.
* Personally contribute to revenue generation by identifying opportunities, initiating offers, activating pricing tools, and leading campaigns.
* Work closely with the Membership and Ticketing Operations Officer on pricing, product setup, segmentation, and data readiness to support revenue moves.
* Lead ticketing strategy and ensure strong prospecting, nurturing, and conversion.
Member and Fan Engagement
1. Champion engagement as a strategic driver of avidity, belonging, and long-term revenue.
2. Lead the design and delivery of engagement initiatives across membership touchpoints, match day, and community that align with revenue goals.
Campaign Leadership.
3. Own the full campaign calendar across membership and ticketing, planning, sequencing, messaging, targeting, and execution readiness.
4. Coordinate campaign delivery with Marketing and Media to ensure strong creative, channel support, and clear consumer messaging.
5. Activate offers and campaigns across email, social, website, in-stadium, community platforms, and paid channels where relevant.
6. Ensure all campaigns are supported operationally through collaboration with the Membership and Ticket Operations Officer.
Match Day Coordination
* Lead match day planning and execution for membership and ticketing from a revenue and engagement perspective.
* Ensure all onsite activity delivered by the team connects to sales pipelines, data capture, and member experience goals.
* Coordinate with the Membership and Ticketing Operations Officer and Match Day teams for smooth execution.
Reporting and Insights
* Own sales and activity reporting across membership and ticketing, surfacing insight-driven adjustments to maximise results.
* Review segmentation, pipelines, forecasting, and retention risk areas in collaboration with the Membership and Ticketing Operations Officer.
* Present progress, opportunities, and tactical shifts to the Head of Consumer Sales on a regular rhythm.
Stakeholder Management
* Maintain strong working relationships across Marketing, Media, Events, Community, and Commercial to ensure integrated delivery.
* Liaise with AFL Membership Services and ticketing stakeholders as required.
* Ensure supporter groups, grassroots community, and broader fan networks are engaged in ways that contribute to membership and ticketing outcomes (via team delegation).
Desired Skills and ExperienceCommitments & ValuesEngage
* We entertain in all that we do
* We enrich ourselves and others by being open and accessible
* We communicate and collaborate
Grow
* We will build our club and our people
* We strive for greatness
* We celebrate our wins
* We hold ourselves and others accountable to the highest standards
* We will innovate, create and lead
* We are resilient
Respect
* We celebrate our diversity and promote inclusion
* We own our story to enhance our legacy
* We are authentic and act with integrity in all we do
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